Marketing & Communications Director
As Marketing and Communications Director Alejandra is responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers in Spain and Portugal achieve its growth and customer acquisition goals.
She began her career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where she was Knowledge & Organization Manager for almost 4 years. After a 5 years of professional and personal experience in Italy, she returns to irea as Marketing & Communications Manager.
From January 2015 she has been Head of Marketing and Communications at irea until March 2018, when the spanish firm integrates in Colliers International.
Alejandra studied at Carlos III University (Madrid) where she has a bachelor degree in Information Sciences. She holds an International Marketing and Communications Master from Polimoda Business School (Italy).
She has worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. Alejandra also has experience in managing and coordinating events including conference, congress and trade fairs.
Created and implemented marketing and PR campaigns for irea and Colliers.
Carried out the rebrading strategy from irea to Colliers International in Spain.
While working in Max Mara, Alejandra was part of the team that created the corporate heritage Intranet, developing the web architecture content strategy.
Information Science Bachelor's Degree from Univerdad Carlos III de Madrid, 1995-2000
Master in International Marketing Communications from Polimoda Business School, 2009-2010
Webmarketing Certified Expert from Promo PA Fondazione, 2011
Iberdrola Inmobiliaria, Caja Duero, Marathon Asset Management, Sareb
IE Business School, IE Club Real Estate
Expansión, Cinco Días, El Confidencial, El Economista, El País, La Vanguardia, Observatorio Inmobiliario, Metros2, Spanish RE