Meet Our Experts

Present position: Head of Marketing & Communications (M&C) Retail.

Daily activities:

  • Managing department
  • Acquisition - retrieving new assignments
  • Developing new M&C products
  • Developing structure visions, M&C visions and yearly plans for shopping centers
  • Advising and supporting retailers associations on M&C matters
  • Carrying out the yearly M&C activities and communication plan
  • Managing social media
  • Monitoring the M&C
  • Guiding the M&C finances

Accomplishments

  • Expanding out department from 1.6 fte to 6 fte
  • Expanding the departments turnover from € 170.000 in 2013 to € 680.000 in 2018
  • Developing new M&C products that are high in demand: structure vision based M&C approach, monitoring M&C and community management

Expertise

Consultancy Services, Destination Consulting, Development Consulting, Project Marketing, Shopping Centres, Town Planning, Destination Consulting, Development Consulting, Retail

Education

  • Town and Country Planning at the University of Amsterdam and University College London - master degree
  • Degree in legal stock broking - bachelor degree
  • Several real estate and management courses
  • RICS Member (Royal Institute of Chartered Surveance)

Affiliations & Memberships

RICS, Fire Real Estate

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Ingrid Ploegmakers

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