EXPANDING METRO POPULATION RESULTS IN IMPROVING RETAIL MARKET FUNDAMENTALS
Even with all the hype around e-commerce’s disruption of brick-and-mortar retail, online sales still only make up around 10 percent of U.S. retail sales. Nevertheless, American shoppers were quite active online this holiday season, spending a record $126 billion on online shopping, according to a recent report from Adobe Analytics, which is up 16.5 percent from 2017. Shoppers have been active in the capital city of California as well. Sacramento’s retail market fundamentals continue to improve along with the region’s expanding population, which reached 2.33 million people in July 2018.