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2021 Q4 Hotel South Carolina Report

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Tourism boosts hotel business in 2021 despite staffing shortages

Key Takeaways

  • Occupancy, ADR and RevPar rates are a little lower than the peak summer season, but higher than they were at year-end 2020
  • Despite staffing issues, South Carolina hotel occupancy is expected to rise in 2022

The South Carolina hotel market recovered more quickly than other markets around the country. Occupancy, average daily rates and revenue per available room peaked in July due to a spike in summer tourism. Occupancy ended 2021 at 49.3%, average daily rates at $107.53, and revenue per available room at $52.98.

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2021 Q4 Hotel South Carolina Report

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Alia Bostaji

Brokerage Associate


I specialize in the purchase and sale of hotels and hospitality properties. My responsibilities include representing owners and users in the sale and leasing of a variety of properties. Ever responsive to my clients’ needs, I assist them with their acquisition, disposition and leasing needs. I am a big believer in the power of networking and relationships, connecting my clients with opportunities inside and outside of South Carolina.

I am a member of the Colliers National Hospitality Group, specializing in franchise negotiations, financing, rebranding and marketing from startup properties as well as turn-around investments. Some of these clients include large private and public REITs, management companies, lenders and services and owners/operators of hotel properties throughout the United States. 

My previous experience as a female business owner and supporter of business development gives me unique insights into the needs of owners, investors and users, helping me to translate their needs into smart commercial real estate decisions. It has also taught me the value of the boots-on-the-ground approach. I believe in knowing my market by being in it day after day. As a woman who speaks three languages, I am a believer in serving clients who have not traditionally engaged with commercial real estate or who have larger international real estate goals.

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