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2021 Q2 Hotel South Carolina Report

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South Carolina hotels prove stability

Key Takeaways

  • Occupancy, ADR and RevPar rates will continue to rise through the summer
  • South Carolina is a healthy market for hotels as evidenced by stability during and after the pandemic
  • Staffing was the biggest challenge during the second  quarter of 2021 for hoteliers-they are finding it difficult to meet immense demand needs

Leisure and transient travelers helped boost South Carolina hotel activity and bolster the hotel market beyond expected recovery numbers. High-volume activity will continue through the summer months, as families continue to travel to destination locations throughout South Carolina. The greatest challenge hoteliers currently face is meeting high demand with limited staff. 

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2021 Q2 Hotel South Carolina Report

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Related Experts

Helen Zaver

Senior Vice President

Atlanta

Helen Zaver is part of the National Hospitality Group at Colliers International and is based in the firm’s Atlanta office.

She originally joined Marcus & Millichap in early 2005 as the Hotel Specialist for the Southeastern Region and had been there until 2019.  With an extensive background in ownership, management, sales and marketing of hotel properties, she is a Certified Hotel Administrator (CHA) as well as a Certified Hotel Owner (CHO), and understands the needs of both hotel buyers and sellers. Having over 20 years of hotel experience in the Southeast, she has achieved recognition throughout the hotel industry. Helen is experienced in Franchise Negotiations, Financing, Re-Branding, and Marketing from start-up properties as well as turn-around investments.  Some of these clients include large private and public REITS, Management Companies, Lenders and Servicers as well as Owner/Operators of hotel properties throughout the United States. 

Currently transitioned to Colliers International, the team utilizes the platform to better serve clients and their goals. Zaver Hotels has closed on more than $300 million of hotel transactions over the last few years.

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Alia Bostaji

Brokerage Associate

Columbia

I specialize in the purchase and sale of hotels and hospitality properties. My responsibilities include representing owners and users in the sale and leasing of a variety of properties. Ever responsive to my clients’ needs, I assist them with their acquisition, disposition and leasing needs. I am a big believer in the power of networking and relationships, connecting my clients with opportunities inside and outside of South Carolina.

I am a member of the Colliers National Hospitality Group, specializing in franchise negotiations, financing, rebranding and marketing from startup properties as well as turn-around investments. Some of these clients include large private and public REITs, management companies, lenders and services and owners/operators of hotel properties throughout the United States. 

My previous experience as a female business owner and supporter of business development gives me unique insights into the needs of owners, investors and users, helping me to translate their needs into smart commercial real estate decisions. It has also taught me the value of the boots-on-the-ground approach. I believe in knowing my market by being in it day after day. As a woman who speaks three languages, I am a believer in serving clients who have not traditionally engaged with commercial real estate or who have larger international real estate goals.

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