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2021 Q1 Hotel South Carolina Report

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2021 expected to surpass 2020 demand

Key Takeaways

  • Vaccine distribution will likely normalize travel this year and boost hotel activity
  • South Carolina hotel submarkets are recovering with anticipated increased activity during the second and third quarters 
  • COVID-19 Relief Bill provided financial stabilization to hotel properties

Following a year of travel bans and quarantine and as the vaccine is widely distributed, people are ready to travel for work functions and to vacation destinations, and South Carolina is a hot spot for tourism. Sales have been recently concentrated in economy and mid-scale hotels; however, increased activity and revenue will increase transactional activity within all classes. The overall occupancy rate of 58.6% is higher than it was one year ago and RevPar and ADR continue to increase as vacation season approaches and travel normalizes. 

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2021 Q1 Hotel South Carolina Report

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Related Experts

Helen Zaver

Senior Vice President


Helen Zaver is part of the National Hospitality Group at Colliers International and is based in the firm’s Atlanta office.

She originally joined Marcus & Millichap in early 2005 as the Hotel Specialist for the Southeastern Region and had been there until 2019.  With an extensive background in ownership, management, sales and marketing of hotel properties, she is a Certified Hotel Administrator (CHA) as well as a Certified Hotel Owner (CHO), and understands the needs of both hotel buyers and sellers. Having over 20 years of hotel experience in the Southeast, she has achieved recognition throughout the hotel industry. Helen is experienced in Franchise Negotiations, Financing, Re-Branding, and Marketing from start-up properties as well as turn-around investments.  Some of these clients include large private and public REITS, Management Companies, Lenders and Servicers as well as Owner/Operators of hotel properties throughout the United States. 

Currently transitioned to Colliers International, the team utilizes the platform to better serve clients and their goals. Zaver Hotels has closed on more than $300 million of hotel transactions over the last few years.

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Alia Bostaji

Hotel and Investment Sales


I specialize in the purchase and sale of hotels and hospitality properties. My responsibilities include representing owners and users in the acquisition and disposition of hotel properties and hotel site development. I am a big believer in the power of networking and relationships, connecting my clients with opportunities inside and outside of South Carolina.

I am a member of the Colliers National Hospitality Group, specializing in franchise negotiations, financing, rebranding and marketing from startup properties as well as turn-around investments. Some of these clients include large private and public REITs, management companies, lenders and services and owners/operators of hotel properties throughout the United States.

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