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2019 Q3 Retail Columbia Report

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Columbia retail has a steady third quarter

Key Takeaways

  • The Columbia shopping center market absorbed 17,717 square feet during the third quarter of 2019; non-core retail space posted negative absorption of 17,583 square feet, while core retail shops absorbed 35,300 square feet.
  • Pop-up shops may appear throughout retail centers more frequently in the next few quarters.

Pop-up shops: a bridge to fully leasing centers

Pop-up shops are less of a trend and more of a retail strategy now that consumers understand more about them. Often pop-ups use social media to expand awareness of the pop-up location and even advertise the shop longer than the actual shop is open; however, pop-ups are highly successful if executed correctly. There are several reasons pop-ups are advantageous:

  • To test out a “cold” market with a new brand in order to gauge the opportunity to thrive;
  • Allow one-on-one interaction with customers allowing them to evaluate products and answer consumer questions;
  • Introduce a new line of a known brand so consumers can try samples from a company they already trust;
  • Consumers are likely to show up and shop so they do not miss out on a opportunity.

Listed above are a few ways retailers can succeed using pop-up shops, nevertheless owners of retail centers can also bridge the gap to a fully-leased building by allowing pop-ups to rent space for short periods of time. Not only will it bring in revenue but it will also drive traffic to shopping centers; therefore, allowing for a vibrant and renewed environment for surrounding shops. If pop-ups have considerable success, they may become long-term tenants as well.

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2019 Q3 Retail Columbia Report

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Related Experts

Rox Pollard

Vice President & Director of Retail Services Team

Columbia

I specialize in the sale, leasing, and development consultation of retail properties across the state.  I manage the Colliers SC Retail Team, which delivers retail brokerage and consultation services to clients through Colliers’ four South Carolina offices. 

I pride myself in my ability to maintain excellent communication with my clients throughout the entire real estate process and even after a transaction is completed.  I find that success in my work is defined by making sure that when it is all said and done my clients had an enjoyable and profitable experience.  I consider my relationship with my clients as a partnership to help them achieve their goals.

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Tripp Bradley

Vice President

Columbia

I focus on retail land and site selection brokerage. I assess the needs of my clients, analyze the market for opportunities and guide them through the decision-making process that results in the selection of the best locations for their business. Typically, this requires attention to location, visibility, ingress/egress, pricing, zoning, signage, individual market trends, market footprints and overall feasibility, among many other factors that are important and unique to each client.

My number one priority is delivering the best service to my clients. I pride myself in being an asset in finding a solution to a client’s need and define my own success through the success of my clients.

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Danny Bonds

Senior Brokerage Associate

Columbia

As a Senior Brokerage Associate for Colliers International | South Carolina, I specialize in the leasing of neighborhood shopping centers. I am a member of the Colliers Retail Services Team and am responsible for increasing the Colliers retail portfolio in South Carolina. I strive to always do the best that I can, no matter the size of a deal, and I am motivated to continue to do so by exceeding my clients’ expectations. 

I find that working with retail, a brokerage associate must be knowledgeable in recognizing a client’s needs as well as the trends of the market. I believe that I offer valuable insight into the market, excellent communication and the ability to read situations well.

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Craig Waites

Managing Director

Columbia

I have been with Colliers since 1995, specializing in site selection, land brokerage and the sale of retail/owner-occupied properties. I have completed over 425 transactions with a cumulative value of $350 million.

My niche and expertise are in land valuation, planning and the entitlement process in order to enhance value for land owners. I have extensive zoning efforts, permitting, consultation and predevelopment issues associated with area muncipalities and the South Carolina Department of Transportation.Transportation.

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