Tourism boosts retail activity in Charleston
- Increasing retail sales and traffic into Charleston brick-and-mortar shops bodes well for ongoing shop success
- Charleston retail vacancy rates have steadily decreased over the past year to 4.12%
According to the S.C. Department of Revenue, year-over-year Charleston retail sales in November increased 20.3%. The success of retail sales in this market is largely attributable to tourism which accounts for $8.1 billion in economic impact. Charleston was named the “#1 Top City in the U.S.” and “#2 Best Small City in the U.S.” because it is a popular destination spot. Tourism increased hotel occupancy 35.8%, from 48.4% in November of 2020 to 65.7% in November 2021. Tourism likely contributed to the uptick of Charleston brick-and-mortar retail shops, evidenced by 175,980 square feet of positive annual retail absorption.
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