Skip to main content Skip to footer

2019 Q3 Retail Charleston Report

Download Report

Shop types match changing consumer preferences

Key Takeaways

  • The Charleston retail market absorbed 204,454 square feet of shopping center space during the third quarter of 2019.
  • Overall weighted rental rates for remaining shopping center space averaged $16.59 per square foot this quarter - lower than the first two quarters of this year - mostly due to lesser quality space remaining in the market.

Pop-up shops: a bridge to fully leasing centers

Pop-up shops are less of a trend and more of a retail strategy now that consumers understand more about them. Often pop-ups use social media to expand awareness of the pop-up location and even advertise the shop longer than the actual shop is open; however, pop-ups are highly successful if executed correctly. There are several reasons pop-ups are advantageous:

  • To test out a “cold” market with a new brand in order to gauge the opportunity to thrive;
  • Allow one-on-one interaction with customers allowing them to test out products and answer consumer questions;
  • Introduce a new line of a known brand so consumers can try samples from a company they already trust;
  • Consumers are likely to show up and shop so they do not miss out on an opportunity.

Listed above are a few ways retailers can succeed using pop-up shops, nevertheless owners of retail centers can also bridge the gap to a fully-leased building by allowing pop-ups to rent space for short periods of time. Not only will it bring in revenue but it will also drive traffic to shopping centers; therefore, allowing for a vibrant and renewed environment for surrounding shops. If pop-ups have considerable success, they may become long-term tenants as well.


Download pdf

Download the full report

For more information, including the market summary statistics, download the full research report.

Download report

2019 Q3 Retail Charleston Report

Download Report
Related Experts

Patrick Nealon

Brokerage Associate

Charleston

I am a Brokerage Associate and part of the Retail Services Team in the Charleston office. I enjoy working in retail real estate because it is ever-changing with technology, e-commerce and last-mile delivery. I am highly motivated, dedicated, high energy, persistent and bring a fresh perspective to the evolving industry. The most rewarding part of my job is helping people find a space that suits their business. It is exciting to me that you never know who you will meet, who you will run into or what will come your way.

View expert