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Georgia Hotel Industry Report | 2021 Q3

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Atlanta Hotel Industry Report Q3

Georgia hotel occupancy dips in third quarter thanks to Covid variant

After starting the quarter off at its highest hotel occupancy in over two years, Georgia’s hotel market experienced a quarter-over-quarter drop by Q3’s end. To blame is the delta variant of Covid-19 which caused infection rates to spike mid-summer. The added anxiety brought on by this led to cancelled conventions, events and vacations in Georgia’s main hotel markets, halting the overall recovery experienced in the first half of the year. Nevertheless, hotel metrics have remained mostly steady overall from last quarter. The average daily rate peaked at a two-year high in July, and ended the quarter up 4% from than the pre-pandemic third quarter of 2019. Additionally, the 60% occupancy level is in line with the same period. Georgia’s hotel market is expected to see a return of more positive trends by year’s end.

What you'll learn in this quarter's Georgia Hotel Industry Report:

  • Georgia's hotel inventory
  • Georgia hotel room new supply
  • Georgia hotel room construction
  • Georgia hotel occupancy rate
  • Georgia revenue per available room (RevPar)
  • Hotel average daily rates

Georgia Hotel Industry Research and Insights Q3

Georgia Hotel Industry Report | 2021 Q3

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Related Experts

Helen Zaver

Senior Vice President

Atlanta

Helen Zaver is part of the National Hospitality Group at Colliers International and is based in the firm’s Atlanta office.

She originally joined Marcus & Millichap in early 2005 as the Hotel Specialist for the Southeastern Region and had been there until 2019.  With an extensive background in ownership, management, sales and marketing of hotel properties, she is a Certified Hotel Administrator (CHA) as well as a Certified Hotel Owner (CHO), and understands the needs of both hotel buyers and sellers. Having over 20 years of hotel experience in the Southeast, she has achieved recognition throughout the hotel industry. Helen is experienced in Franchise Negotiations, Financing, Re-Branding, and Marketing from start-up properties as well as turn-around investments.  Some of these clients include large private and public REITS, Management Companies, Lenders and Servicers as well as Owner/Operators of hotel properties throughout the United States. 

Currently transitioned to Colliers International, the team utilizes the platform to better serve clients and their goals. Zaver Hotels has closed on more than $300 million of hotel transactions over the last few years.

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Vik Zaver

Senior Associate

Atlanta

Vik Zaver is an investment sales broker specializing in hospitality assets with a market focus of North Georgia, North Alabama, and Tennessee. He graduated from the University of
Georgia in May of 2016 with a Bachelors in Supply Chain and Operations Management. Previously, he had interned for several years at Marcus & Millichap and earned his real estate license  during the summer of 2015. Vik became an agent in June 2016 within the National Hospitality Group of Marcus & Millichap. After underwriting and conducting pricing analyses on hundreds of hotels within the Southeastern United States, Vik has become more experienced in market knowledge and sales. Currently with Colliers International, the team utilizes the platform to better serve clients and their goals. Zaver Hotels has closed on more than $300 million of hotel transactions over the last few years.

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Dylan Patel

Senior Associate

Atlanta

Dylan Patel is an investment sales broker specializing in hospitality assets with a market focus of South Georgia, South Alabama, and North Florida with Colliers International. He graduated from the University of Georgia in December of 2016 with a BBA in Finance. Prior to graduating, he interned with Walker and Dunlop specializing in Class A multifamily investment sales. However,  Dylan soon realized his passion was for the hospitality industry. After graduating, he returned to Savannah, GA to gain valuable experience in hotel management and operations by working in various positions in hotels throughout the area. He then obtained his real estate license in April 2018 and began working with Zaver Hotels as a sales intern. He has since become an expert in market knowledge and has underwritten numerous hotel assets throughout his time as an agent including full and select service, limited, and extended-stay products. Currently with Colliers International, the team utilizes the platform to better serve clients and their goals. Zaver Hotels has closed on more than $300 million of hotel transactions over the last few years.

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