Skip to main content Skip to footer

Colliers International launches marketing campaign for retail portion of Salesforce Transit Center in San Francisco

SAN FRANCISCO – January 5, 2018 – Colliers International has launched its inaugural marketing campaign for the retail portion of the massive $2 billion-plus Salesforce Transit Center with a comprehensive website detailing the retail opportunities at the new state-of-the-art transit hub in the heart of the new downtown Transbay neighborhood in San Francisco.

One of the largest developments in the Bay Area in the past 50 years, the Salesforce Transit Center will serve tens of thousands of weekday visitors that include commuters, area workers, residents, and tourists. The hub will be the focal point of the new walkable, high-density, mixed-use neighborhood that will include over 4,500 new residences, more than 6 million square feet of new office space, and 11 acres of new parks.


Colliers’ retail vision is to deliver an experience throughout the day and evening that inspires and delights those who have come to explore and linger, while quickly and efficiently meeting the needs of commuters passing through what many have termed the “Grand Central Station of the West.”  

The Salesforce Transit Center will deliver a mix of retail and restaurants offering goods and services at all price points to ensure that it is accessible and appealing to a diverse population. About 100,000 square feet of retail space is available mainly on the ground and second levels and in Salesforce Park on the roof of the building. Colliers’ comprehensive website at, has been designed to inform and attract retail tenants, containing details about the sizes and types of each available space.  

“We are incredibly excited by this project; it has been decades since a new retail-centric project has been constructed in the Financial District,” said Colliers Executive Vice President Julie Taylor, who is leading the brokerage firm’s retail leasing team. “We are creating an amenity-rich pedestrian environment with over 30 new retail businesses, topped by a gorgeous 5-acre park.”  

Strategically, Taylor noted that the Colliers team is targeting local and regional businesses that will cater to the thousands of mass transit riders, office workers, tourists, and residents who will pass through the facility every day.


Taylor, whose professional resumé includes leasing exclusive addresses to some of the world’s most recognizable and high-profile retail brands, will be joined on the Colliers team by Senior Vice President Erika Elliott and Vice President Ann Natunewicz. Together, the team has negotiated retail transactions for many of the City’s “high-street” retailers, national credit tenants, and best-known landlords. 

“This is a momentous first step in our overall marketing plan,” said Colliers Executive Managing Director Alan Collenette, who oversees the San Francisco, Marin and Sacramento offices. “This project is in the very heart of San Francisco, and San Francisco is the heart of the world’s new knowledge-based economy. We are now in the center of everything. Our duty and expectation, now, is to live up to the confidence that has been placed in us.”

The Salesforce Transit Center is under construction as part of the $6 billion Transbay Program, which is replacing the former Transbay Terminal at First and Mission streets in San Francisco with a modern regional transit center that will connect eight Bay Area counties and the entire state through eleven transit systems.

Constructed in two phases, the center is slated to open later this year. Phase 1 includes design and construction of the above-grade portion of the transit center, including the 5.4-acre landscaped rooftop park, retail areas, and a public art program, among other transportation infrastructure. Phase 2 will include the construction of a rail tunnel and other infrastructure innovations designed to extend Caltrain commuter rail service from its current terminus to the lower level of the transit center. 

A key portion of the Phase Two design feature will allow it to accommodate future high-speed trains. Once constructed, the downtown train station at the Salesforce Transit Center will be the northern terminus for the state’s proposed high-speed rail system. For more information on the Salesforce Transit Center and to access the Colliers retail market sites, visit or


About Colliers International Group Inc.
Colliers International Group Inc. (NASDAQ and TSX: CIGI) is an industry-leading global real estate services company with 15,000 skilled professionals operating in 68 countries. With an enterprising culture and significant employee ownership, Colliers professionals provide a full range of services to real estate occupiers, owners and investors worldwide. Services include strategic advice and execution for property sales, leasing and finance; global corporate solutions; property, facility and project management; workplace solutions; appraisal, valuation and tax consulting; customized research; and thought leadership consulting.

Colliers professionals think differently, share great ideas and offer thoughtful and innovative advice that help clients accelerate their success. Colliers has been ranked among the top 100 global outsourcing firms by the International Association of Outsourcing Professionals for 12 consecutive years, more than any other real estate services firm. Colliers also has been ranked the top property manager in the world by Commercial Property Executive for two years in a row.

For the latest news from Colliers, visit or follow us on Twitter (@Colliers) and LinkedIn. To see the latest news on Colliers International in San Francisco, follow @Colliers_SF.