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Alan Cole is Excited for the Future of Real Estate in NWA


Alan Cole, 43, a lifelong resident of Fayetteville, will be the first to tell you selling real estate is a little bit more challenging than selling socks, even in the red-hot northwest Arkansas market.

Cole started his working career in his family's men's store, but joined Colliers International after graduating from college. Nineteen years later, Cole is now a principal and executive vice president at Colliers.

Cole graduated from the University of Arkansas with degrees in finance and marketing.

Where is the bulk of the commercial growth happening in northwest Arkansas? The bulk of the commercial development is focused on a few areas: Bentonville, pinnacle Hills/southwest Rogers and along Interstate 49. In Bentonville, there are billions - yes, billions - of dollars of construction taking place, focused primarily on the massive new Walmart Home Office and also the expansion of Crystal Bridges, the Whole Health Institute and Alice Walton Medical School, and new large mixed-use buildings around the Bentonville square and downtown. The scale and scope of these projects are remarkable, all within a mile radius of each other. The Pinnacle Hills submarket in Rogers, which some have called "downtown northwest Arkansas," is home to the largest concentration of Class A office buildings, retail shopping and restaurants and is also home to Mercy Hospital.

You represent a log of national clients who want to get into northwest Arkansas. What makes the region so attractive? There is a huge buzz about northwest Arkansas across the country. The explosive job growth, population growth and income growth put our market on the list for our national clients. That's one part of the story. The quality-of-life initiatives from the major stakeholders in the market also attract the here. Layer on the beauty of the area, the lower cost of living, lack of crime, great schools and just the general positivity that permeates the area, and it becomes an easy sell. Today's way of working, where people can choose where to work, anywhere in the country, has been a huge benefit for northwest Arkansas. We interface with people daily who have made the decision to leave a large metro area, evaluated their options and settled on northwest Arkansas. They are opening businesses, creating jobs, spending money eating and shopping and investing in the market. It becomes a snowball effect. The energy in the market is undeniable, and I still feel like are at the tip of the iceberg for what northwest Arkansas will become.

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Alan Cole

Principal | Arkansas


Alan W. Cole specializes in tenant representation, development consulting, leasing, and land sales and acquisitions. Alan assists tenants in identifying and securing locations in Arkansas, Oklahoma, Missouri, Mississippi and Tennessee. Alan has been a market leading retail specialist since 2003, when he joined the firm that is now Colliers | Arkansas. As a lifelong resident of Northwest Arkansas, he has extensive market knowledge with contacts locally, regionally and nationally.

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