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iFIT Health & Fitness Inc. Leases 405,000 SF in Richmond

The property will serve mainly as a distribution center for the fitness company

RICHMOND, VA, June 17, 2021 – Colliers International (“Colliers”) is pleased to announce it has facilitated the lease of 1410 Willis Road, a 405,000 square foot industrial property located in Richmond, Virginia (“Willis Road Commerce Center”). Utah-based, iFIT Health & Fitness, Inc., will occupy the entirety of the Property in October as the sole tenant. Wood Thornton and Rob Dirom represented the landlord, Scannell Properties, in this transaction.

Mr. Thornton adds, “Willis Road Commerce Center is a Class A, modern distribution center that Scannell built speculatively.  It’s location just off of Interstate 95 makes it an excellent location for a distribution minded user.” 

Media Contact:
Jullieanne Cueto
Communications Specialist

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Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 67 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to real estate occupiers, owners, and investors. For more than 25 years, our experienced leadership with significant insider ownership has delivered compound annual investment returns of almost 20% for shareholders. With annualized revenues of $3.0 billion ($3.3 billion including affiliates) and $40 billion of assets under management, we maximize the potential of property and accelerate the success of our clients and our people. Learn more at, Twitter @Colliers or LinkedIn.


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Wood Thornton

Senior Vice President

Richmond - North

Wood Thornton began his commercial real estate advisory practice in 2007. For all of his clients, he provides comprehensive resources to enable them to fully understand their real estate options and to establish the best real estate strategy for their business. 

Wood represents office and industrial tenants and landlords in leasing and sales transactions. Wood’s clients range from companies with a single location seeking advice on an existing lease renewal to Fortune 100 companies seeking strategic consulting and real estate services for their operations.

Before entering the commercial real estate profession, Wood spent thirteen years as a corporate attorney.  For the last decade of his legal career, he was with Troutman Sanders LLP, where he was a member of Troutman’s Mergers and Acquisitions and Business Venture Team.  He is a member of Law Firm Services Practice Group which provides qualified solutions to the real estate issues facing law firms today.

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Rob Dirom

Senior Vice President

Richmond - North

Rob Dirom entered the commercial real estate brokerage business in 1997. In the last decade the industrial/warehousing product type has become his primary area of focus. Over the course, Rob has worked with land, office/flex, and office property clients and has represented buyers, sellers, landlords, tenants, and investors. Rob has worked with local, national, and international clients throughout his career, and in past years has also provided brokerage expertise for retail, land, and multi-family assignments. 
Along with brokerage, Rob has gathered extensive experience in assisting an industrial “build-to-suit” client including site searches, coordination of government incentives, and other related specialty offerings. This skill set has also become valuable is working with developers in constructing speculative or build-to-suit industrial product. Rob also has extensive experience assisting the owner/occupant investor in the purchase of industrial, office/service (flex), and office properties. Through hundreds of transactions and over two decades of industry experience, he brings a working knowledge of most brokerage processes, familiarity with an investment pro forma, and experienced insights into site readiness, construction timelines, building systems, renovation challenges, and the historic tax credit renovation process. Rob takes great pride in his teamwork and communication skills and providing the highest level of customer service. He has many career-long clients.
Rob possesses a knowledge of local market trends and the business geography of the Greater Richmond area. He enjoys interaction with all types of people and the development of long-term business relationships. In 2020 Rob earned the SIOR designation (Society of Industrial and Office Realtors®). This designation is a professional symbol of the highest level of knowledge, production, and ethics in the commercial real estate industry.  Outside of his career, Rob enjoys being outdoors, fishing, skiing, canoeing, hiking, and yard work are frequent pastimes.  He is often found tinkering with vintage cars and enjoys playing the guitar and/or appreciating music and good food.

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