Skip to main content Skip to footer

Colliers Retail Assists HUDA to Launch New Rittenhouse Restaurant

Yehuda Sichel’s New Venture “HUDA” Opens this Week

September 8, 2020 [Philadelphia, PA] – Chef Yehuda Sichel is stepping out on his own this fall with a new restaurant, HUDA opening this Thursday. The Colliers retail team of Jason Fox and Evan Steinberg assisted Chef Yehuda in the location of his new space. 

Chef Yehuda Sichel / HUDA fare
Chef Yehuda Sichel / HUDA fare

With almost two decades of experience in the restaurant industry, Sichel made waves in Philadelphia as Executive Chef and Partner of CookNSolo’s Abe Fisher. While at the helm, the restaurant earned numerous accolades, including three bells and a “Feast of the Year” title from The Inquirer’s Craig Laban, and a James Beard Award semi-finalist nod for Best New Restaurant. But what most don’t know about Sichel is that he got his start in the industry working at a deli as a teenager which has inspired his long- time vision for this concept.

Located at the former Hai Street Kitchen outpost at 32 S.18th Street, HUDA will feature globally-inspired sandwiches on house made breads such as robust sourdough and light and fluffy milk bread, as well as vegetable-rich sides and seasonal salads. Smoked Salmon with Nori Cream Cheese and Pickled Corn and Black Radish, Grilled Swordfish with Kimchi Tartar and Napa Cabbage Slaw, Neiman Ranch Brisket with Dijonaise and Garlic Pickles, sides like Melon Salad with Lime Yogurt - all are flavors hungry patrons can expect.

Sichel will continue to partner with the local farmers and purveyors that he has worked with over the years, in order to support local farmers and be able to use produce at their peak. HUDA will thus carry on Sichel's legacy of sourcing high-quality, seasonal ingredients at a local level whenever possible.”

“HUDA is an expression of my personal experiences, but it isn’t limited to the scope of Jewish cuisine.  I’m proud to have told my ancestors’ stories through food, but now it’s time to tell mine – and that’s through stripped down, honest flavors paired with the bread I've been working on all throughout quarantine.”

Opening amidst a pandemic was not what this chef originally had in mind – but has crystallized his vision and allowed HUDA to be proactive to COVID-era practices in the development of the restaurant space. 

“Given everything that’s going on, it’s going to be a while before most people are back to their normal dining routines. A sandwich, though, is a microcosm of a dish in one bite. What better way to deliver the essence of a restaurant meal to the masses than through a sandwich?”

The Colliers retail team of Jason Fox and Evan Steinberg assisted Huda in the location of its new space. “Helping a talented chef like Yehuda realize his vision and bring an exciting new food option to Philadelphia is a great feeling – we will be the first in line” cited Jason. 

The grand opening of HUDA is set for Thursday, September 10th

HUDA is located at 32 S. 18th Street and will be open Tuesdays through Saturdays for delivery and takeout only. Operating hours will be from 11:30 am – 6:00 pm (or until sellout). Orders can be made by phone 445-544-8025 or via Caviar and Door Dash. Food fans are encouraged to subscribe to the HUDA email list for the first word on daily pop-up offerings and special events. When ordering in person or taking out, guests are reminded to maintain proper social distancing and to wear masks.
For more information
Visit online and @hudaphl on Instagram.


Download PDF  |  View all Philadelphia News

Related Experts

Jason Fox

Senior Vice President

Mount Laurel

As a Vice President of National Accounts with Brixmor, I managed all Real Estate transactions and related leasing activity (including but not limited to: sourcing and negotiating new deals, completing renewals, assignments, relocations, obtaining waivers/consents, collecting arrears, creating redevelopment plans, arranging portfolio reviews, etc.) for over 55 National/Regional Tenant accounts throughout a national portfolio  of 450+ Shopping Centers in over 40 states.  As a Senior Leasing Representative, I was  responsible for the leasing activity (negotiating renewals, new deals, relocations, assignments, etc.) of +/- 5 million square feet of grocery anchored Shopping Centers throughout Brixmor’s North Region, covering DE, MD, NJ, NY, PA & VA. 

View expert

Evan Steinberg

Vice President | Retail


Evan is a Senior Associate specializing in retail leasing and investment sales for Colliers, working as tenant and landlord representatives for various retailers, restaurants and commercial property owners in Center City Philadelphia and the surrounding area. 

He is responsible for developing market roll-out and expansion strategies for retailers and restaurants, site/prospect identification and evaluation, and Letter of Intent and Lease negotiations. In addition to working with many smaller, local operators and franchisees, he has worked on the expansions of larger national concepts across the Greater Philadelphia Region. 

As a landlord representative, he has assisted property owners in leasing retail space including existing buildings, shopping centers, redevelopments and ground-up developments ranging from a few hundred to over one hundred thousand square feet. The ability to effectively market sites through Colliers national reach has enabled Evan to find prospects and negotiate leases with many unique and successful tenants for his listings and landlord clients. 

View expert