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Colliers International Assigned Leasing and Management For Assembly, Downtown Norfolk’s Newest Adaptive Re-use Office Development

Colliers International has been named the official leasing and management company for Assembly at 400 Granby Street. The adaptive re-use office development in downtown Norfolk is a project of Grow, a creative innovation agency for some of the world’s most beloved brands, headquartered in Norfolk.

Assembly is described as a building campus that will house a community of inspiring creators and technology innovators. The development will restore three historic buildings that were at one time a department store and municipal offices. The vision for the project is to bring the buildings back to their original beauty and connect them as a modern office and community hub. 

Comprising 103,000 SF of prime space along downtown’s Granby corridor, Assembly is being purposefully designed for shared energy, inspiration and resources to make each company stronger and to build a collective community with even greater impact. The building has four floors plus a mezzanine level and roof terrace. 

“We are thrilled to partner on this project because it will be a new Class A product that this market has not seen before,” said Perry Frazer, managing director of Colliers International’s Norfolk office. “Downtown Norfolk needs office inventory so the demand will be great. We anticipate strong leasing interest from a much different kind of tenant than most commercial occupants. This environment will appeal to entrepreneurial, collaborative and creative companies looking to connect with like-minded companies for growth and success.” 

Building amenities and shared resources include rooftop deck and penthouse; ground-floor living room; atrium and grand stair; event space; large conference room; meeting room; wellness/mother’s room; podcast/recording booth; bike share and storage; showers; phone booths; library; reception area; casual work areas; and fiber internet lines. 

The building currently has partner tenants who have committed to leasing space once construction is complete. Tenants include Grow: 10,000 SF; Work Program Architects: 4,600 SF; Sway Creative Labs: 3,700 SF; Start-Up Studios: 1,670 SF including 757 Angels, 757 Accelerate and 757 Seed; and Ario: 1,050 SF. 

Offices space will be at least 1,500 SF, and suites will be between 300 to 1,000 SF. Similar to co-working trends, some desks will be available for short-term leases. A 2,000-SF restaurant space is available for lease along with a 350-SF coffee shop. 

About 50,000 SF along Granby Street, including the rooftop penthouse, marquis and atrium, will be completed in the first phase, which is anticipated for _____. The second phase will include 53,000 SF along Freemason Street and Monticello Avenue.

“Specialized companies like ours can thrive anywhere in the world, and we’re transforming our industries by collaborating, connecting and embracing new ways of doing business,” said Drew Ungvarsky, owner and creative director of Grow. “In thinking about the future of Grow, we started thinking about the similar challenges small and independent companies face when looking to expand. We want to align to a broader purpose: strengthen our city, advance our industry and plant a flag for our community that no one can miss.”

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Scott Adams

Executive Managing Director, Virginia & Raleigh

Norfolk - Main

J. Scott Adams, CCIM, has over 27 years’ experience in the commercial real estate industry as an investment sales broker, corporate leader, project manager, and consultant.  Since 1993, Mr. Adams has led the negotiation and sale closings of $1.7 Billion of investment sales of office, office/flex, and industrial properties, primarily in the Virginia markets of Hampton Roads, Richmond, and Charlottesville. He has consistently been recognized as a top regional dealmaker and trusted adviser for institutional and local owners. Mr. Adams remains an active investment sales broker in addition to his corporate leadership responsibilities.

As President of Colliers I Virginia, Mr. Adams is primarily responsible for leading the Colliers International brokerage and asset services teams to be the top performer throughout Southeast and Central Virginia. Mr. Adams has leadership responsibilities for all regional corporate support functions in that region as well. Beginning fall 2020, Mr. Adams will also have leadership oversight for the Raleigh, NC market. 

Prior to Colliers International, Mr. Adams was President for CBRE’s Mid-South Region Affiliate Offices (including offices in Virginia and throughout North Carolina) as well as a Senior Consultant with Kenneth Leventhal & Company (now part of EY) in their Washington, D.C. office. 

Mr. Adams is also actively involved in serving the military veteran community as well as for real estate initiatives at the University of Virginia. 

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