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Freshly Upsizes Fivefold in Move to 28 E. 28th

George Comfort & Sons and its partners, Jamestown and Loeb Partners Realty, said that Freshly had signed a 92,306-square-foot long-term office lease at 28 E. 28th St. (aka 63 Madison Ave.). The fast-growing meal delivery service’s upgraded headquarters will occupy the 12th and 13th floors at the newly renovated class-A tower. Freshly was represented in the transaction by executive managing director Eric Ferriello of Colliers International.

George Comfort & Sons and its partners, Jamestown and Loeb Partners Realty, said that Freshly had signed a 92,306-square-foot long-term office lease at 28 E. 28th St. (aka 63 Madison Ave.). The fast-growing meal delivery service’s upgraded headquarters will occupy the 12th and 13th floors at the newly renovated class-A tower.

Freshly, which was acquired by Nestlè USA in October 2020, is relocating its offices from roughly 20,000 square feet at 115 East 23rd St. following a full buildout of the new space. The new offices will include private access to two large outdoor terraces on the 13th floor, one of which overlooks Madison Square Park.

Freshly was represented in the transaction by executive managing director Eric Ferriello of Colliers International. The property was represented in-house by George Comfort & Sons’ Peter S. Duncan, Matt Coudert and Alex Bermingham.

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