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The Industrial Market Sees Multiple Transaction, while Work-From-Home Trend will Shift Office Occupancy

The New Hampshire market is currently feeling the short-term impact from COVID, but the long-term effect is unclear.

Ending the second quarter with the uncertainties that COVID will have in New Hampshire has left many unknowns in commercial real estate. As the state passed the early stages of the pandemic, and the “Stay at Home” order was lifted, more employees are back to work or working from their homes. This trend will likely shift occupancy in the office market as companies decide if they need less space with a work-from-home (“WFH”) platform or, perhaps, more space to accommodate social distancing. On the other hand, the industrial market continues to see multiple transactions, with many companies thriving as a result of the pandemic. The market is currently feeling the short-term impact from COVID, but the long-term effect is unclear.

The occupancy rate in the industrial market remained relatively flat, with a dip of 0.02% year-over-year, while rents increased by $0.21 PSF, or 3.1%. With occupancy remaining above 94%, a steady amount of owner-user construction was either started or completed during the quarter. Two notable expansions broke ground; 13,000 SF at TRM Microwave in Bedford and 15,810 SF at Integra in Nashua. In Londonderry, MuShield completed its 6,000 SF expansion of manufacturing space on Ricker Avenue, bringing the total building up to 18,000 SF. This activity is a positive indicator for the industrial market and we hope this trend continues.

There were a few sales that closed during the second quarter. In the Salem Submarket, 3 Corporate Drive in Derry, a vacant 15,000 SF industrial condominium, sold for $1.3M ($86.67 PSF). In Salem, Carpenter & Patterson purchased the 20,950 SF flex/R&D building at 1 Northwestern Drive for $2M ($97.12 PSF). The building is the longtime home of Novia, a subsidiary of Carpenter & Patterson. Over in Concord, the 27,678 SF manufacturing building at 25 Henniker Street sold for $2.1M ($75.87 PSF) to 30 Eagle LLC, part of NH Distributors, LLC. In Dover, Index Packaging purchased the former Foster’s Daily property, a 45,938 SF manufacturing building, for $3.2M ($69.66 PSF). Included in this purchase was additional abutting lots, totaling roughly 25 acres. With the ability to expand on this site, it looks like Index Packaging will no longer be moving forward with its plan to build a new facility in Rochester, as previously discussed. While these sales are strong indicators for the industrial market, we noticed a significant drop in the number of sales from the first quarter due to the pandemic.

On the leasing front, we saw multiple smaller size deals (under 5,000 SF) and a few notable larger size deals. Autostore signed a sublease of 26,460 SF at 15 Liberty Drive in Londonderry. This is in addition to its owned 20,000 SF condominium at 3 Corporate Park Drive in Londonderry. Bedford Cottage leased 20,000 SF of space at 2456 Brown Avenue in Manchester at the beginning of the quarter. In Lee, Portland Company signed a lease for 30,000 SF at 13 Buzzell Road. The company will not occupy the space until the end of Q2 2021, as the current owner continues to occupy the building until then. Even with a noticeable slowdown in leasing activity, seeing deals getting done is a positive sign for the industrial market.

Due to the pandemic, we have also seen some industrial companies grow. Vapotherm announced plans to expand its manufacturing capabilities due to COVID and could add 350 manufacturing jobs in Exeter. The company is focused on developing and commercializing its HI-VNI technology products used to treat patients in respiratory distress. Lydall, a Rochester company, is ramping up manufacturing efforts to produce more N95 respirators and surgical masks, adding two new production lines. The company plans to produce five times its current capacity by May 2021, creating a need for more employees as well. These are just a couple examples of manufacturing companies thriving, which could lead to an increased need for production space in the state.

Unlike the industrial market, we are seeing the office sector heading into more uncertain times. More employees are back at work, but many have continued with the WFH platform - some until the end of the year and others saying this move will continue indefinitely. This re-officing wait-and-see makes it hard to predict what companies will do in terms of adjusting their footprint that, in some cases, have become too large. It could take a year or longer for the market to feel an impact on the occupancy rate, but we believe there will likely be a spike in sublease space hitting the market.

Already this year, the office market’s occupancy rate dropped by 0.7% year-over-year, ending the quarter at a still healthy 91.6%. Rents, however, remain nearly flat, showing a modest increase of $0.02 PSF, or 0.1%. Overall, the quarter was relatively quiet with only a few notable deals. Gatehouse Treatment doubled its footprint moving from 4,800 SF on Northeastern Boulevard into 9,750 SF at 155 Main Dunstable Road in Nashua, bringing the building's occupancy to almost 90%. In Manchester, AutoDesk renewed its 29,380 SF in the millyard. Fortinet, Inc. relocated and downsized as it moved into 7,570 SF at 51-53 Regional Drive in Concord. While companies continue to reassess their working platform, we will most likely see (at least) a short-term drop in activity.

In addition to the aforementioned leases, we saw one notable sale this quarter. The 17,000 SF multitenant, Class B office building at 4 Technology Drive in Londonderry sold for $2.2M ($123.35 PSF) to a local investor. Most likely, we will continue to see less sales activity in the office sector this year as people try to navigate the market.

As NH moves forward from the pandemic, much is unknown of the long-term impact this will have on commercial real estate. As employees return to work, companies will have to choose a working platform. A WFH model will heavily impact occupancy rates. Companies may also need more space per office employee to account for social distancing and COVID mandates. The industrial market has such a high demand for space, occupancy rates will most likely stay strong. We will need to distance ourselves further from the pandemic to fully understand the lasting impact it will have on the commercial real estate market.


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Kristie Russell

Research Manager | New Hampshire & Maine

Manchester, NH

As the Research Manager, I serve as the point person for gathering and reporting on market knowledge for the New Hampshire and Maine offices. 

I collaborate with our brokers to deliver in-depth analyses of current market conditions and trends for their clients. Using various in-house and online resources, I maintain our proprietary database, which includes detailed property statistics, sale and lease comparables, market contacts, and tenant activity within New Hampshire and Maine. 

With this data, I develop best-in-class research reports, market analyses, and market insight to ensure our clients capitalize on this research as they contemplate business decisions that significantly affect their bottom line.

Prior to becoming the Research Manager, I was a Marketing Specialist at Colliers for five years. In this position I used Adobe software, including InDesign and Photoshop, to implement marketing strategies in support of our brokers. 

My responsibilities included creating property marketing collateral - such as flyers, brochures, ads, and proposals - as well as maintaining listing databases and our exclusive listing inventory. In addition to the property marketing, I assisted in coordinating special events, handling public relations and advertising, creating brand awareness, and developing our SEO and social media campaigns. 

Additionally, I am a licensed real estate salesperson in New Hampshire.

Prior to beginning my career in commercial real estate, I worked for Gallery Marketing Communications, LLC as a graphic design artist. During my time there, I used Adobe software to design brochures, flyers, business cards, and postcards, among other marketing materials. I also worked for Gatehouse Media, Inc as a freelance sports journalist, covering high school games in Massachusetts.

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