Consistency matters. And few commercial brokers have been as consistent as Colliers International's Bob Parsley. This industry veteran -- he's logged 38 years in the business -- has been one of the top two producers in Colliers' Houston office for the last 15 years.
Chairman | Houston
He's also been a winner of the Colliers Everest Award, presented to the top 10 percent of producers for Colliers International in North America, since the award was created.
This consistency has paid off. Consider Parsley's 2019: He executed more than $403 million of deals.
Parsley is one of those lucky few who have found their ideal career match. In fact, Parsley cites three loves in his life: His family, including his wife Louise and his three children, Elizabeth, Bayless and Garland, whom Parsley says have supported him through the ups and downs of his career. He also pointed to two institutions that he says helped mold him as a person: Strake Jesuit College Prep in Houston and the University of Virginia in Charlottesville, Virginia.
And the third love? Colliers International Houston.
"I have spent more than half of my life with this organization," Parsley said. "I am proud to have helped grow the company from a small group of individuals to one of the leading commercial real estate organizations in the greater Houston market. The relationships that I have developed at Colliers, not only with the other professionals but also with our staff, and especially with my longtime assistant Lisa Sims, are some of my cherished and abiding achievements."
Parsley didn't start a career in real estate immediately after graduating from college. He first worked as an attorney in a major Houston law firm. After four years, and feeling unfulfilled, he left to join Colliers in Houston.
"With a one-month-old baby and a deteriorating economy, it was an unusual and challenging decision," Parsley said. "With the support of my wife, we not only survived a backbreaking recession in the '80s and early '90s, but also succeeded and are still standing."
What steps has Parsley taken to succeed in this business?
He cites integrity as the most important. You must be honest and ethical with your clients. Parsley is also a people person. People are attracted to him because he is genuinely interested in them and invested in their needs and goals.
Work ethic matters, too, of course, and no one outworks Parsley. His goal is to be successful in every project he takes on. Parsley also understands how important teams are. He is a team builder, something he says allows him to leverage his time on multiple projects.
Finally, he never stops learning. Parsley says that he is constantly studying new technologies and corporate philosophies.
Outside of work, Parsley enjoys spending time with family and friends. You might also find him on the golf course or participating in other sports-related activities. And when it's time to relax, he enjoys traveling to his homes in Charlottesville, Virginia, and Hunt, Texas.