"Do something that sucks every day of your life. That's how you grow. Embrace the suck." - David Goggins, retired Navy Seal
One big difference between successful and unsuccessful people is this: successful people consistently do the things that unsuccessful people aren’t willing to do. People who accomplish amazing feats in life faithfully power through the parts of their lives and jobs that are hard, painful, uncomfortable, routine or boring.
David Goggins had every excuse in the world to give up and feel sorry for himself. Alcoholic father who abused him. Poor. Learning disability. So insecure that he developed a stutter. Told he would never amount to anything. In his twenties, David was 100 pounds overweight working for a pest control company spraying for cockroaches in restaurants at night. But instead of giving up, he changed his mindset thus changing his life. He got comfortable being uncomfortable, and he worked harder than everyone else. His attitude and determination are what set him apart. David went on to become the only member of the U.S. Armed Forces to complete SEAL training (including two Hell Weeks), the U.S. Army Ranger School and Air Force Tactical Air Controller training. He also set a Guinness World Record completing 4,030 pullups in 24 hours.
Click here to watch a short video by David Goggins titled “Get Comfortable with Being Uncomfortable”.
“Embrace the Suck” is a phrase the military has used for years, but we can apply that same philosophy to our business and personal lives too. What would it look like in your life and/or business to “embrace the suck”?
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