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Colliers appointed to lease prime retail space in newly renovated HSFCU Building

Building Rendering 1

Last month, Hawaii State Federal Credit Union began renovations at the site of their future headquarters building located at 333 Queen Street in Downtown Honolulu. The new headquarters will allow the credit union to consolidate 250 employees across multiple office locations and provide the space needed to allow for their future growth.

Colliers has been appointed to lease a renovated 1,009 SF ground-floor lobby retail space which boasts high visibility and excellent exposure along Queen Street and Richards Street, with renovations to be completed in Summer 2022.

“I am thrilled to be able to serve our client and help curate a great partner for them to complement their beautifully planned remodel."

- Emalia Pietsch, Vice President, Retail Services Division

This space offers a unique opportunity for a café or coffee shop which sits on the cusp of the Central Business District and Kaka’ako with close proximity to the State Capitol, the State and Federal courthouses, and the Post Office.


For further information please contact:

Sarah Morihara | President/Managing Director, Hawaii

808 523 9706 |

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Emalia Pietsch

Vice President | Retail Services Division

Hawaii - Honolulu

PASSIONATE is one word that describes how I am with projects and clients. When you truly love what you do, it is hard to call it work! I concentrate my energy on high street retail in Waikiki, Urban Retail in Kaka'ako, specialized affluent neighborhoods, and all other resort retail markets throughout the islands. I specialize in Landlord representation and  working with experienced local and national resort, urban, and luxury retail tenants. I am able to strategically work with tenants on their expansion plan and provide detailed analysis on the roll out of their brand within the Hawaii Market.

I have had great success over the years working redevelopment projects like Haleiwa Store Lots (30,000 SF, consisting of qualified resort retail tenants like Kahala Sportswear, Island Vintage Coffee, Mahina, Greenroom Hawaii, T&C Surf, Maui Divers, and many more) and re-positioning centers like The Shops at Kukui’ula (consisting of 87,000 SF, with noteworthy tenants like SoHa Living, Tommy Bahama’s, Tori Richard, Oasis Lifestyle, Reyn Spooner, Mahina, Malie, Blue Ginger, Aaron Fienberg, Olivine, Palms Gallery, Ruth Chris, and Longs) and SALT, the unique urban electric project, in Our Kaka’ako with the following tenants: Gillia, W at SALT, Pioneer Saloon, Island Urgent Care, Kahala Sportswear, Stoke House, Orange Theroy Fitness, Revolusun, H Mart, Buther & Bird, Gillia, Urban Island Society, Ukulele Site, and more.  In Waikiki, I am a part of the leasing team for Pualeilani Atrium Shops at the Hyatt Regency with notable transactions such as Urban Outfitters, Dylan's Candy Bar, Stokehouse, Crazy Shirts, Local Motion, Nature Republic, Nohea Gallery, Cinnamon Girl, Tucker & Bevy, D’OR 24K, Sanuk, Cesere Brothers Photography, Manoa Chocolates, Alamea, Coco Nene, Flip Flop Workshop, Lani Beach, Royal Selection, etc. Some of my other Waikiki transactions include Canyon Beachwear, Coco Mango, Mahina, Kahala Sportswear, Poke Bowl, The Christmas Store, The Refinery, Big Wave Dave, Soha, and Kai Luxe at Waikiki Beach Walk, CHIBO Restaurant at 280 Beach Walk, and SOHO New York Salon, Simply Woods, Dave’s Ice Cream, Aroma Cafe, Memorie Japanese Weddings, and Cinnamon’s Restaurant at The Shops at the Ilikai. I also repositioned the retail of The Espacio Hotel on Kalakaua Avenue, and kept 2113 Kalakaua fully leased while we had the listing.

I invested time working at re-merchandising the tenant mix for A&B in Kailua Town with new unique local boutiques and eateries and currently am working on the redevelopment of Ku'ono Marketplace for Kamehameha Schools (40,000 SF), which will be anchored by Foodland Farms and Straub in one of the most prestigious neighborhoods on the island of Oahu.

In 2019, I became  the 1st third party exlcusive leasing agent to take over and assist Howard Hughes in their Ward Village Development, having recently completed Roger Dunn Golf, Holey Grail Donuts, Issa De Mar Swimwear, Mahina,  Island Brew Coffee House, Infinatea Cafe, and Keiki Store, to name a few.

Some notable clients we continue to assist with their expansions are Mahina, Maui Divers, Soha, Kahala, Tori Richard, Dry Bar, Foodland, Coffee Bean & Tea Leaf, Greenroom Hawaii, Guava, Bikini Bird, Catherine Michaels, Banan, Paul Smith, Red Fish, Splash, Moena Cafe, and Republic Retailers (to name a few).

My enthusiasm, dedication, and determination allow me to look beyond any single transaction and instead focus on how the merchandising and uniqueness of each tenant synergistically benefits the overall property, ensuring that each lease benefits all parties involved.  Our Resort Retail Monthly Newsletter is sent to many in the industry and our clients and is personally completed by us each month showcasing the most notable news of the month and an inside of our personalities and what our Resort Retail Team focuses on. One of my greatest contributions to our team is my responsiveness to clients and timely detailed communication. I have been working at Colliers for over 13 years and have achieved outstanding production recognition in recent years including Top 10 Performing Advisors in 2013 and 2015- 2019.

Prior to joining Colliers International in 2007, I started my real estate experience in California working in the multi-family division at Grubb & Ellis BRE in La Jolla. I was also able to expand my knowledge of the commercial market by being exposed to countless commercial projects in the San Diego area through the Real Estate division at The University of San Diego.

I am also committed to our community and currently engaged with numerous non-profit organizations. I was extremely active in Juvenile Diabetes Research Foundation (JDRF) and have sat on their board since 2009. I also was their Board Secretary and promoted the Annual Gala. Currently I am really involved in the Junior Foundation Board for Kapiolani Hospital and dedicate most of my time to supporting their services. I also have sat  on the Advisory Board for the Family Business Center Group and have held positions such as Retail Chair and Next Generation Chair for the State of Hawaii for International Council of Shopping Centers (ICSC). To suport a community I work a lot in, I  joined the Board of Waikiki Improvement Association (WIA) and participate with the Waikiki Community Center annual gala.



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