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Eggs Become the New Toilet Paper as Environmental Stressors Impact the U.S.

Eggs become the new toilet paper as environmental stressors impact_Hero1536x1040
The global pandemic created various unexpected problems as supply chain issues impacted the availability of consumers’ well-loved products. Although consumers’ current grocery basket spending is higher than usual, savings are in a comfortable position for most Americans, and consumers are expecting inflation to cool in 2023.

The Chicken and the Egg

Domestically, the U.S. agricultural industry is fielding a variety of challenges to its livestock supplies. Environmental stressors, such as habitat loss, climate change, and disease, impact everything from honey bees to chickens.

Most people are feeling the impact of the bird flu, which primarily affects poultry, specifically egg-laying hens and chickens raised for meat. In recent weeks, chicken farmers have experienced significant disruptions to egg and poultry production, leading to shortages and increased consumer prices. Similar to the toilet paper panic we’re seeing, shoppers scramble to stock up on eggs before supplies run out. With fluctuating inflation rates, grocers are cashing in on the “golden egg” as its new luxury product. Some stores that have trouble maintaining inventory are taking extreme measures, limiting the number of eggs, or cartons, that customers can buy.


First, toilet paper, then eggs. It’s hard to predict what inflation will impact next. So we crowdsourced shoppers in national grocery aisles for a pulse check. Shoppers cited everything from vegetable shortening to strawberries to pine nuts, cauliflower and rice with wickedly high pricing.

Last week at the National Retail Federation’s annual conference, experts suggested that peanut butter, coffee, and cereal prices would increase. According to Consumer Affairs, the higher cost of production on shortening and cooking oil will contribute to the rising costs of vegetable shortening brands like Crisco. And analysts anticipate bottlenecked supply chains to impact the global imports of produce. A local nonprofit news organization in Baltimore price-checked several staples with similar results and perhaps a few surprises, including bananas, potato chips and Old Bay seasoning.

Have you experienced the effects of the egg shortage in your area? Share details with me on LinkedIn, or hit me up with a photo on Twitter.

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Anjee Solanki

National Director, Retail Services & Practice Groups

San Francisco


In Anjee’s current role, as National Retail Director for the USA, she has developed strong relationships and strategic leadership to over 500 + retail professional nationally across 140 markets within Colliers for Investment Sales, Agency, Retailer Rep, and Retail Asset & Property Management.

Anjee Solanki brings 30 years of focused retail real estate experience to Colliers International.  She provides strategic retail advisory services to enhance value for her clients with her expertise in lifestyle, community, power center, neighborhood, mixed-use retail/residential, and resort retail. 

She has developed and manages strong working relationships with institutional and private clients such as State of Florida, State of Michigan, Heitman, Invesco, Grosvenor Americas, American Realty Advisors, TH Realty, PNC, and Zurich to name a few.

Her strategy identifies current market and property inefficiencies to capture untapped value through asset repositioning, releasing, redevelopment, rehabilitation, proactive management, and enhanced marketing. 

Creative problem-solving is her specialty, and she becomes a key stakeholder with national and international retailers, such as JPMC, Opry City Stage/Ole Red and Tim Hortons, and many others. Her highly focused approach reduces the risk profile and provides clients with a thoughtful approach executing strategic multi-year planning initiatives. 


Previously, Anjee served as Executive Vice President, Retail Services for Madison Marquette. She successfully assisted with repositioning community centers to lifestyle projects and identified opportunities to create value, resulting in higher returns for her clients. She also provided strategic analysis on complex redevelopment projects to address both the asset’s financial stabilization and/or the client’s exit strategy


Anjee continues to be an insatiable collector of all things retail. She’s a student of culture living next door to future shoppers, whose fleeting trends constantly change the retail landscape … driving retailers, landlords and developers crazy! Read her Blog at: 


Anjee is originally from Southern California and currently resides in San Francisco.  She is active in the Rincon Hill neighborhood residential improvement group, which participates in the public review of the highly anticipated Salesforce Transit Center in San Francisco.

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