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Orangetheory Fitness to join Bright Ideas in former Haberman Fabrics building in Royal Oak

A new 3,575-square-foot fitness center is set to move into the former home of Haberman Fabrics in downtown Royal Oak .

Orangetheory Fitness is building out space at 905 S. Main St. The owners of Bright Ideas Furniture, Jennifer and David Dilley of 9 Zero 5 LLC, earlier this month closed on the purchase of the 19,000-square-foot building, where they plan to move their store from up the street at 220 S. Main St. Haberman, in turn, planned a move to Clawson after its matriarch retired and sold the business.

David Dilley said he has started build-out of the space, which will be home to the furniture store and Orangetheory. In total, they plan to invest $1.5 million into the space and hope to be done by late summer, he said.

The planned gym is a franchise location of the Boca Raton-based Ultimate Fitness Group LLC. There are 15 Orangetheory locations in Michigan, including gyms in Birmingham, Northville, Farmington Hills, Troy, Rochester Hills, Shelby Township and Commerce Township, according to its website.

The gym's hook is its orange-color branding and one-hour full-body workout, a similar concept to Planet Fitness' purple theme and 30-minute circuit training. Orangetheory offers trainer-led classes all day for all levels of fitness.

Dilley said he is marketing the Bright Ideas property but has not yet finalized any leases. The space could be redeveloped based on tenant need, including possibly adding two floors and expanding to 33,000 square feet.

Dilley is acting as the general contractor at the former Haberman Fabrics building. Jennifer Dilley is leading design with assistance from Royal Oak-based Jon Sarkesian Architects.

Robert Badgero and Steven Badgero of Colliers International represented the seller, Sam Haberman, while Peter E. Kepic and Peter J. Kepic of Colliers International represented the buyers, according to a news release.