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Colliers International | South Carolina marketing staff earn Commercial Property Marketing Certification


Columbia, SC – Four members of the Colliers International | South Carolina marketing team have earned the Commercial Property Marketing Certification (CPMC) from Colliers University: Elizabeth Turner, Molly Hughes, Cate Smolinsky and Hannah Byars. 

The designation was earned after completing a rigorous set of courses covering a variety of topics and training on marketing and commercial real estate designed to enhance the Colliers marketing platform.

“As today’s commercial property marketing adapts to the digital age, building a core of marketers with comprehensive skills and expertise with a variety of marketing methods gives Colliers International | South Carolina’s clients a distinct advantage in the market,” said Liz McCary, Vice President of Marketing | South Carolina. “I am proud of these members of our team who have gone above and beyond to further their education and knowledge of the industry.” 

Turner is a Senior Marketing Coordinator in Colliers’ Columbia office who specializes in creating and executing innovative property marketing strategies for the industrial and general commercial brokerage teams and holds responsibilities for the company’s offices across the state including media relations, email marketing, social media, event planning and more.

Hughes is a Marketing Coordinator in Colliers’ Greenville office who excels in developing online marketing strategies for various brokerage teams. 

Smolinsky is a Marketing Coordinator in Colliers’ Charleston office who focuses on pitching new business, proposal writing, property marketing and more for various brokerage teams. 

Byars is a Marketing Assistant in Colliers’ Spartanburg office who assists with property marketing, creating materials and providing administrative support for brokerage teams.


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Elizabeth Riley

Marketing Manager


As a Marketing Manager, I create and manage multifaceted marketing strategies and brand awareness campaigns through digital advertising, visual and written content, website development, social media and media relations. 

Working with the company’s four offices, I manage content posted to our website; review external and internal communications; manage media relations operations; maintain the database of contacts used for property email marketing and media relations; compile and distribute marketing campaign reports internally and for clients; develop staff profiles for new employees; and organize sponsorships and events. 

Additionally, I provide marketing expertise to the Colliers industrial brokerage team in Columbia, including the preparation of proposals, GIS mapping and integrated property marketing campaigns. 

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