EarthFresh Build-out & Expansion
Overview
With EarthFresh’s new location – complete with innovative processing and packaging capabilities and unrivaled access to the entire Southeastern and South-Central United States via Atlanta’s robust transportation network – EarthFresh is able to expand their base of business and bring fresh potatoes to new customers across the region.
Challenge
As a market leader with the largest stock of exclusive potato varieties in North America, EarthFresh is uniquely positioned to make a substantial impact on healthy eating, but they needed additional capacity in the Southeastern United States to support customer growth. To help them address this challenge, EarthFresh partnered with Colliers’ Food Advisory Services, Colliers Site Selection and Colliers Project Management teams to identify and secure a new location that would allow them to continue expanding their base of business and reach new customers.
Strategy
To help them address this challenge, EarthFresh partnered with Colliers’ Food Advisory Services, Colliers Site Selection, and Colliers Project Management teams to identify and secure a new location that would allow them to continue expanding their base of business and reach new customers. With the help and support of Colliers, EarthFresh was able to quickly select their new home in College Park, Georgia, while the Colliers teams worked to secure nearly $3 million of incentives and savings. These savings would allow EarthFresh to focus their capital on innovations to provide the freshest possible potatoes to their customers instead of real estate.
Results
The Food Advisory Services team wasted no time engaging the Colliers Atlanta Project Management team to ensure that the entire construction project – from facility design criteria development to equipment installation – was managed on-time and within budget. With the Colliers teams working in tandem, EarthFresh was able to open their doors to its new 139,000 square foot state-of-the-art potato processing facility in August 2019, just in time for the holiday season.
Project Location: |
College Park, GA |
Project Size: |
139,000 SF |
Services Rendered: |
Food Advisory Services, Site Selection and Project Management |