About
Professional Summary
As Marketing Lead, Shannon Hagen spearheads the development and oversight of the firm’s marketing strategies and campaign implementation for properties located in the in the Washington, DC Metro Region. Together with an in-house production team of graphic designers and marketers, Shannon facilitates the marketing and design needs for robust landlord, tenant, industrial/land broker and research teams.
Shannon focuses on the development and maintenance of all marketing business plans, systems, and professional communications in order to bolster business opportunities and revenue. Shannon meets these goals for business growth by implementing savvy graphic design strategies throughout all media platforms, which includes office websites, social media accounts, and marketing templates.
Shannon has more than 8 years of graphic design, brand identity, campaign strategy, and management experience. Throughout her professional career, Shannon has managed multi-million dollar digital, mobile, social media and print campaigns over multiple platforms and channels. She is experienced in brand identity development, a skillset Shannon developed over the span of many years for a diverse clientele. Prior to working at Colliers International, Shannon worked as a brand and digital manager for a Florida tourism firm representing nearly 1,000 real estate clients.
Accomplishments
2014 - Winner of 3 Gold ADDY Awards from the American Advertising Federation (AAF)
2014 - 2 Image Awards from Florida Public Relations Association (FPRA)
Leadership Certification, Leadership Walton & Dale Carnegie Training
Education
BA - Advertising and Marketing from University of Florida
Memberships & Involvements
Commerical Real Estate Women (CREW)
Services
Skills
My Team
My Team
Kristina Crocker joined the Colliers DC Marketing Team in 2017. She primarily works with the DC Retail Team and Tenant Representation group. Kristina's range of work has helped her grow to become the lead for the planning and development of a wide array of marketing initiatives throughout the DC area. Now as a Senior Client Services Coordinator, she works to ensure a creative and innovative presence in the competitive CRE market while ensuring successful marketing management and execution for projects located in the Washington, DC, Virginia and Maryland metropolitan areas. Her areas of expertise include client relations, advertising and promotion, marketing management and market research.
Prior to working at Colliers International, Kristina worked for an Advertising and PR agency based in Columbia, South Carolina aiding in the brand development of several newly launched companies. She primarily served as a marketing coordinator for the Columbia Fireflies of Minor League Baseball in their inaugural season.
Julia Howard joined Colliers in 2018 as a Senior Client Services Coordinator before transitioning into her role as a Graphic Designer on the Marketing Team in early 2020. She specializes in designing both print and digital materials for the Capital Markets team in Richmond, VA. Her eye for branding and years of experience in marketing allows her to produce designs uniquely specialized to the needs of the client. Julia works closely with the rest of the marketing team to establish strategy, produce social media content, develop email marketing campaigns, create high quality brokerage events, and generally promote Colliers properties.
Prior to working at Colliers International, Julia worked as the lead marketer for an Atlanta-based film production company. There, Julia managed a team of four promoters and developed her skills in graphic design, email marketing, event marketing, PR, advertising, UX design, branding, and digital marketing. She has worked in several event-based marketing industries and also has advertising agency experience on both the creative and accounts teams. Julia graduated with a Bachelor of Business Administration with a concentration in marketing from Emory University’s Goizueta Business School.
