About
Professional Summary
I am a skilled marketer and strategist with over ten years of commercial real estate experience. My education and experience in marketing and commercial real estate offer a unique skill set that delivers forward-thinking marketing and business strategies.As Marketing Director, I lead Colliers' U.S. Business Development team and partner with brokers, national service line leadership, and regional leadership in developing effective pursuit strategies to grow our company's market share.
Before joining the Business Development team, I served as Marketing Manager for the Colliers San Diego Region and Interim Marketing Manager for the company's Arizona Region. I partnered with brokers to assist with new business pursuits, brand creation, content delivery, client relationships, and developing new marketing strategies. I also oversaw the Marketing Department for both regions, which offered an extensive list of in-house services that included graphic design, branding, web design, and video production. Our teams worked closely with brokers and clients, asking insightful questions and requesting feedback to ensure the team delivered avant-garde marketing and branding materials to Colliers' internal and external clients. Additionally, I worked closely with the San Diego leadership team and assisted with recruiting new talent and developing new processes.
As Regional Marketing Ambassador for the Southwest Region for the Colliers Centers of Excellence (CCOE), I collaborated with regional and national leaders to apply new tools and resources in our region. Together with the Regional Research Ambassador, we led a team of subject matter experts that adopted initiatives and generated tools to be implemented throughout the United States.
The knowledge I have gained throughout my tenure in commercial real estate is multifaceted. In addition to a strong marketing and business development foundation and being a licensed Real Estate Salesperson in California, my experience in commercial real estate also includes the following:
- Handling the operations and leasing activity of a sizable Class A office portfolio.
- Facilitating transaction coordination for capital markets transactions.
- Drafting lease and sales proposals for industrial, retail, and office property types.
- Analyzing data for reporting purposes. Multi-family property management experience.
I am passionate about developing creative solutions that will strengthen client relationships and deliver success to our brokers, clients, and company. How can I help you accelerate your success?
Accomplishments
- Promoted to Senior Marketing Manager, Colliers U.S. Business Development in 2020
- Awarded Colliers San Diego’s MVP Award in 2019
- Named Regional Marketing Ambassador for the Southwest Region of Colliers International in 2019
- Promoted to Associate at Newmark Knight Frank in 2017
- Promoted to Senior Client Coordinator in 2015 (8 months after of joining Voit)
- Awarded the Voit Real Estate Services Leadership Award in 2015
- Received the Outstanding Staff of the Year Award and Employee of the Quarter (4th Quarter) by Voit Real Estate Services in 2014
Education
Dual Bachelor of Business Administration in Real Estate and Marketing, University of San Diego, San Diego, California
Harvard ManageMentor Program Level I (Completed in 2020)
Harvard ManageMentor Program Level II (Completed in 2021)
Memberships & Involvements
NAIOP San Diego Chapter, Member
NAIOP San Diego Developing Leaders Program, Mentee
CREW San Diego Chapter, Member
CREWmates San Diego Mentorship Program, Mentee
SIOR San Diego Chapter, Marketing Consultant
Services
Skills
My Team
My Team
I am a creative professional with experience designing in print and digital formats for the lifestyle, editorial, education, and real estate industries. I've been with Colliers International since 2013.
12 years of brand positioning, creative direction and b2b marketing experience in the CRE/AEC industy.
Past Experience:
JLL (JONES LANG LASALLE) | NEW YORK, NY
Senior Marketing Manager | October 2011 to December 2016
HOEFER WYSOCKI ARCHITECTS | KANSAS CITY, MO
Senior Marketing Specialist/Urban Designer | September 2008 to October 2011
LUMINOPOLIS CREATIVE | KANSAS CITY, MO
Marketing Director/Urban Designer | August 2005 to September 2008
I take a methodical approach to marketing and design in that I ensure audacity, authenticity and clarity are ingrained in all communication. I maintain an understanding that as technology evolves and channels increase, there are core communication fundamentals of story, content, messaging and visual impact that are foundational to all inbound and outbound mediums. From a team building perspective, I believe in professional independence and empower people to want more and find passion in their projects while being efficient in their workflow; always maintaining a line-of-sight to results and the revenue impact. Overarching my approach is an understanding that a companies value-add, market extent and customer profile must always be top-of-mind and are the multiplier-metric for growth potential.
