About
Professional Summary
Prashant Merchant joins Colliers as Senior Vice President. Formerly, Prashant led The Merchant Hotel Group at Marcus & Millichap as a Vice President of Investments and a Director at the firm’s Hospitality Division. Prashant is based in Richmond, VA with a primary focus on the analysis and disposition of Hotels/Motels in the Mid-Atlantic market and an emphasis on exclusive seller representation.
Prashant provides his clients access to the largest pool of qualified investors locally, nationally and internationally, creating maximum exposure for their properties and a competitive bidding environment. Prashant is committed to the highest level of client service with direct involvement in every transaction including franchise negotiation and financing approval.
Prior to joining the firm in 2016, Prashant has been involved as an entrepreneur in transacting sales, refinances and DPOs. Example property types include Limited-Service, Full-Service and Boutique Hotels affiliated with multiple brands. Prashant is also a principal of a Wyndham Worldwide property in Downtown Norfolk. Prashant has worked with lenders, franchises, buyers and sellers from around the country and produced results for his own businesses.
Now, Prashant delivers real time information to his clients about the hotel/motel market conditions and the best ways to capitalize on forward-looking trends.