Morgan Carden

As Vice President, Marketing Operations & Strategy for the U.S. & LATAM Brand, Insights & Innovation Group (BIIG), I am responsible for strategic marketing operations nationally and regionally, with oversight over national service line and practice group marketing, events, and regional marketing. Operations of the team includes the oversight and development of platform resources, structure and connectivity,  strategic brand awareness, organization of key industry events, development of thought leadership in partnership with research, as well as the creative compilation and dissemination of nationally and regionally driven marketing collateral and communications both internally and externally.

 My team and I are committed to streamlining communication, centralizing organization and processes, optimizing team dynamics and leveraging an enterprise mindset.

Kelly is the Marketing Manager for the U.S. Brokerage Services team. She serves as a strategic partner for the U.S. Healthcare Services and U.S. Office Agency Services platforms by leading operations and business development initiatives, organizing industry events and supporting national practice groups and the U.S. Executive Leadership Team. 

Kelly joined Colliers in 2016 as a Project Coordinator on the US Brokerage Services team and worked strategically with the service lines and practice groups. Prior to joining Colliers, Kelly served as a Graphics Coordinator at HFF in Washington, DC working with regional teams on all platforms to create and execute the marketing and pitch materials. 

Every day I strive to help those around me succeed. In my new role as the Marketing Operations Specialist | U.S., I will be helping the Practice Groups and Brokerage Services with alignment, project coordination and processes. 

Previously, I served as the Client Services Lead for Colliers | North Florida, where I connected sales opportunities with strategic marketing to win the business and exceed client expectations. My responsibilities included transparency in the marketing process, elevating and promoting best marketing practices, coaching/developing team members, and overseeing the marketing material we produced. I served as the process SME for our local Smartsheet and Listing Admin to communicate with third party listing outlets through automation.

Background

Before joining Colliers, I operated a consulting firm connecting businesses to their customers through traditional (direct mailers, trade shows, sales presentations, etc.) and online marketing (social media, e-mail marketing, geotargeting, live-tweeting, SEO, etc.) strategies. By managing seven consultants and over 12 clients on a local and national level, I elevated my enthusiasm for marketing and its capabilities to aid sales efforts.

I began my career in commercial real estate with Cushman & Wakefield where I supported three brokerage teams. My responsibilities included initial meeting, team brand, pitch and property marketing material, current client needs, and organizing and submitting paperwork to close deals. Working alongside Capital Markets, Landlord and Tenant Representation Brokers provided me with a foundation in the business and value of commercial real estate marketing.

Meiyi Tang joined Colliers in 2021 as the Marketing Manager for U.S. Industrial Services. Meiyi's role is to strategically market the Colliers' U.S. Industrial platform, which consists of  650+ industrial professionals. She previously worked at Newmark’s Global Corporate Services in marketing and business development, where she led the development of solutions material for RFP's and pitches. Prior to Newmark, she worked as the Creative Manager at Marcus Millichap, overseeing marketing strategies for retail and office investment brokers.