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Loralee Barnum | Colliers | Phoenix

Loralee Barnum


Senior Client Services Specialist

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Professional Summary

As the senior client services specialist for the Arizona retail services team with Colliers, Loralee Barnum manages all aspects of marketing, project management, transaction and due diligence services. The retail team specializes in the sale and leasing of retail properties, representing landlords, tenants and investors. In partnership with the team’s eight brokers and client services coordinator, Loralee develops strategies, pitches and proposals to win new business.

Leveraging her extensive marketing, graphic design and industry experience, she designs and executes best-in-class print and digital marketing collateral, and deliver creative marketing solutions tailored to each property and client. Loralee creates comprehensive property marketing campaigns, elevating exposure and increasing speed-to-market for the team’s listings. Her careful attention to detail and ability to anticipate and resolve issues enables her to efficiently manage the team’s listings, prospects, proposals and transactions.

With exceptional skills in Adobe Creative Suite (InDesign, Illustrator and Photoshop), Constant Contact email marketing and CoStar research, Loralee enhances the team’s services in the marketplace. As a proactive partner, she stays at the forefront of marketing trends to provide leading-edge solutions.

Loralee thoroughly enjoys the fast-paced nature of commercial real estate and the challenge of managing the team’s diverse requirements. She is committed to adding value and delivering results. Colleagues describe Loralee as optimistic, adaptable and innovative, with an outgoing and friendly approach, who fosters their trust and respect.

Her marketing career began when she established her own boutique creative studio, specializing in destination wedding photography and graphic design. She has leveraged her skills to serve as an in-house designer and project manager for various organizations. Prior to joining Colliers, Loraleewas a client services specialist with CBRE Phoenix, providing innovative marketing services for a highly successful retail investment sales team and retail leasing team..

Previously, Loralee served as a client services manager for Grand Canyon University Athletics, directing multi-channel digital and traditional marketing campaigns. She also managed on-campus promotions, and worked with campus operations and programs to increase student attendance and improve the fan experience at athletic events.

When not in the office, Loralee spends time traveling and attending local sporting events with my husband. She also enjoys cheering on the Denver Broncos. Her other interests include photography, board games and, more recently, cooking.


  • Awarded the Commercial Property Marketing Certification (CPMC) by Colliers. This is the first and only accreditation for commercial real estate marketing professionals and represents the highest educational accomplishment for real estate marketing professionals.


  • Bachelor of Arts, Art Major with Emphasis in Graphic Design, University of Sioux Falls
  • Arizona Dept. of Real Estate, Salesperson's License

Memberships & Involvements

  • AIGA - American Institute of Graphic Arts
  • ICSC - International Council of Shopping Centers
  • Bethany Bible Church
  • Phoenix Rescue Mission


Digital Marketing, Graphic Design, Project Marketing
Service Lines
Property Marketing
Property Type

My Team

Featured Research
Oct 19, 2020
2020 Q3 Greater Phoenix Retail Market Report
The Greater Phoenix retail market ended the third quarter with 101,270 square feet of positive net absorption. Vacancy increased to 7.7 percent, elevating 10 bps over-the-quarter. Rental rates are struggling to maintain pre-pandemic levels, ending at $14.62 PSF.
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Jul 13, 2020
2020 Q2 Greater Phoenix Retail Market Report
The Greater Phoenix retail market ended the second quarter on the upside. Regardless of the retail sector being hit the second hardest of all CRE industries (second to hospitality), the market managed to produce 14,134 square feet of positive absorption.
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Apr 28, 2020
2020 Q1 Greater Phoenix Retail Market Report
Greater Phoenix retail market ended Q1 strong and healthy with 125,641 SF of net absorption. Vacancy dropped 10 bps over the past 12 months but increased 10 bps over the quarter to current 7.3%. Retail delivered over 312,000 SF. Rents climbed 2.2% over the past 12 months, with asking rents rising to $15.07 PSF.
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Featured News
Jan 27, 2021
Phoenix retail real estate endured difficult 2020
The retail real estate market was arguably hit hard by the COVID-19 pandemic, but metro Phoenix endured the challenges more successfully than most markets. The area posted positive net absorption in 2020, and rental rates remained healthy. Investment sales volume increased 49.1% from Q3 to $273 million.
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Dec 8, 2020
Southern Sunset Plaza completes renovation and welcomes Banner Health
Southern Sunset Plaza, at the southwest corner of Country Club Drive and Southern Avenue in Mesa, Arizona, completed a major renovation and leased space to Banner Health for a multi-faceted medical clinic. John Jackson and Stan Sanchez of Colliers International in Arizona are the exclusive leasing agents
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Oct 22, 2020
Q3 Phoenix retail market posts positive net absorption
Colliers International reports the Greater Phoenix retail market posted positive net absorption in third quarter, despite the continued impact of the COVID-19 pandemic. Vacancy rose slightly during the quarter to 7.7 percent as the city was recognized for comparatively low unemployment and small business closures.
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Jul 20, 2020
Greater Phoenix retail market remained healthy in Q2 2020
Colliers International reports the Greater Phoenix retail market finished Q2 2020 with positive net absorption, despite the impact of pandemic business interruptions. Vacancy remained healthy, but experts look towards the second half of the year to determine the long-term effects of COVID-19.
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