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Loralee Barnum | Colliers | Phoenix

Loralee Barnum


Senior Client Services Specialist

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Professional Summary

As the senior client services specialist for the Arizona retail services team with Colliers, Loralee Barnum manages all aspects of marketing, project management, transaction and due diligence services. The retail team specializes in the sale and leasing of retail properties, representing landlords, tenants and investors. In partnership with the team’s eight brokers and client services coordinator, Loralee develops strategies, pitches and proposals to win new business.

Leveraging her extensive marketing, graphic design and industry experience, she designs and executes best-in-class print and digital marketing collateral, and deliver creative marketing solutions tailored to each property and client. Loralee creates comprehensive property marketing campaigns, elevating exposure and increasing speed-to-market for the team’s listings. Her careful attention to detail and ability to anticipate and resolve issues enables her to efficiently manage the team’s listings, prospects, proposals and transactions.

With exceptional skills in Adobe Creative Suite (InDesign, Illustrator and Photoshop), Constant Contact email marketing and CoStar research, Loralee enhances the team’s services in the marketplace. As a proactive partner, she stays at the forefront of marketing trends to provide leading-edge solutions.

Loralee thoroughly enjoys the fast-paced nature of commercial real estate and the challenge of managing the team’s diverse requirements. She is committed to adding value and delivering results. Colleagues describe Loralee as optimistic, adaptable and innovative, with an outgoing and friendly approach, who fosters their trust and respect.

Her marketing career began when she established her own boutique creative studio, specializing in destination wedding photography and graphic design. She has leveraged her skills to serve as an in-house designer and project manager for various organizations. Prior to joining Colliers, Loraleewas a client services specialist with CBRE Phoenix, providing innovative marketing services for a highly successful retail investment sales team and retail leasing team..

Previously, Loralee served as a client services manager for Grand Canyon University Athletics, directing multi-channel digital and traditional marketing campaigns. She also managed on-campus promotions, and worked with campus operations and programs to increase student attendance and improve the fan experience at athletic events.

When not in the office, Loralee spends time traveling and attending local sporting events with my husband. She also enjoys cheering on the Denver Broncos. Her other interests include photography, board games and, more recently, cooking.


  • Awarded the Commercial Property Marketing Certification (CPMC) by Colliers. This is the first and only accreditation for commercial real estate marketing professionals and represents the highest educational accomplishment for real estate marketing professionals.


  • Bachelor of Arts, Art Major with Emphasis in Graphic Design, University of Sioux Falls
  • Arizona Dept. of Real Estate, Salesperson's License

Memberships & Involvements

  • Arizona Retail Services Team | Colliers
  • AIGA - American Institute of Graphic Arts
  • ICSC - International Council of Shopping Centers
  • Bethany Bible Church
  • Phoenix Rescue Mission



Digital Marketing, Graphic Design, Project Marketing

Service Lines

Property Marketing

Property Type


My Team

Featured Research

Oct 19, 2020

2020 Q3 Greater Phoenix Retail Market Report

The Greater Phoenix retail market ended the third quarter with 101,270 square feet of positive net absorption. Vacancy increased to 7.7 percent, elevating 10 bps over-the-quarter. Rental rates are struggling to maintain pre-pandemic levels, ending at $14.62 PSF.
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Jul 13, 2020

2020 Q2 Greater Phoenix Retail Market Report

The Greater Phoenix retail market ended the second quarter on the upside. Regardless of the retail sector being hit the second hardest of all CRE industries (second to hospitality), the market managed to produce 14,134 square feet of positive absorption.
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Apr 28, 2020

2020 Q1 Greater Phoenix Retail Market Report

Greater Phoenix retail market ended Q1 strong and healthy with 125,641 SF of net absorption. Vacancy dropped 10 bps over the past 12 months but increased 10 bps over the quarter to current 7.3%. Retail delivered over 312,000 SF. Rents climbed 2.2% over the past 12 months, with asking rents rising to $15.07 PSF.
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Featured News

Mar 17, 2021

Colliers negotiates sale of new retail property in Scottsdale

The newly completed retail property at 14850 N. 87th Street in Scottsdale, Arizona, sold for $3.5 million. The local owners of YC’s Mongolian Grill purchased the property and plan to relocate their former Pavilions Talking Stick restaurant to the building’s northern end-cap. Brian Woods of Colliers in Arizona handled the transaction.
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Jan 27, 2021

Phoenix retail real estate endured difficult 2020

The retail real estate market was arguably hit hard by the COVID-19 pandemic, but metro Phoenix endured the challenges more successfully than most markets. The area posted positive net absorption in 2020, and rental rates remained healthy. Investment sales volume increased 49.1% from Q3 to $273 million.
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