Director of Marketing | New Hampshire & Maine
As Director of Marketing, my goal is to deliver a creative, cohesive, and consistent product every time. Whether it’s a pitch for a new client or collateral for a new property, I enjoy collaborating with our brokers to come up with an innovative approach. In this fast-paced and competitive industry, researching and analyzing trends, thinking outside the box, and visualizing the big picture is critical to ensuring our clients’ success.
At Colliers in New Hampshire and Maine, I work alongside associates from each of our service lines in the Manchester, Portsmouth, and Portland offices to produce best-in-class material for our properties and clients.
What I love most about my job is that each day presents a new and interesting challenge. I develop and manage our marketing strategy and budget, handle public relations, coordinate special events, oversee all property listings and pitch presentations, ensure accuracy of listings in multiple online databases, manage our social media presence, maintain brand consistency, work with our Research department, and oversee our Marketing team. I take pride in cultivating a long-term vision for Colliers’ New Hampshire and Maine offices.
I obtained my New Hampshire real estate license in 2009. Having my license allows me to simultaneously think like a salesperson and as a potential tenant or buyer, which enhances the value I bring when collaborating with brokers on assignments.
Prior to joining Colliers, I spent four years as a social worker at a group home in Manchester for children after graduating from Wheaton College. I enjoyed working closely with the kids, as well as their guardians and case workers, to create plans of action and work toward achieving their goals.
I have always been involved in my community and continue to do so as the four-time Colliers team leader for Downtown Manchester’s Adopt-a-Block and various other activities.
• Wheaton College, Norton, MA – BA
• Lorenzo de’ Medici, Florence, Italy – Semester Abroad
Marketing Assistant | New Hampshire & Maine
As the Marketing Assistant for our New Hampshire and Maine offices, I am involved in a wide variety of projects in our office. I work closely with Kate Howard, the Director of Marketing, to keep branding cohesive, advertise successfully, market properties, and promote our local offices.
My background is in Graphic Design, Illustration, and Print Advertising as well as Customer Service.
Prior to joining Colliers, I worked for the Hippo, New Hampshire’s largest circulated weekly newspaper. For six years I moved through the design ranks first as a Production Assistant, then as a Senior Graphic Designer, and finally as the Editorial Designer. I worked with over 10,000 clients and produced up to two weekly publications and a yearly ‘Best of’ Magazine.
Research Manager | New Hampshire & Maine
As the Research Manager, I serve as the point person for gathering and reporting on market knowledge for the New Hampshire and Maine offices.
I collaborate with our brokers to deliver in-depth analyses of current market conditions and trends for their clients. Using various in-house and online resources, I maintain our proprietary database, which includes detailed property statistics, sale and lease comparables, market contacts, and tenant activity within New Hampshire and Maine.
With this data, I develop best-in-class research reports, market analyses, and market insight to ensure our clients capitalize on this research as they contemplate business decisions that significantly affect their bottom line.
Prior to becoming the Research Manager, I was a Marketing Specialist at Colliers for five years. In this position I used Adobe software, including InDesign and Photoshop, to implement marketing strategies in support of our brokers.
My responsibilities included creating property marketing collateral - such as flyers, brochures, ads, and proposals - as well as maintaining listing databases and our exclusive listing inventory. In addition to the property marketing, I assisted in coordinating special events, handling public relations and advertising, creating brand awareness, and developing our SEO and social media campaigns.
Additionally, I am a licensed real estate salesperson in New Hampshire.
Prior to beginning my career in commercial real estate, I worked for Gallery Marketing Communications, LLC as a graphic design artist. During my time there, I used Adobe software to design brochures, flyers, business cards, and postcards, among other marketing materials. I also worked for Gatehouse Media, Inc as a freelance sports journalist, covering high school games in Massachusetts.