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Joanna Robinson | Colliers | Orlando

Joanna Robinson

Senior Vice President

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Professional Summary

Joanna Robinson joined Colliers International-Central Florida in 2018 focusing mainly on Tenant Representation in Central Florida. Prior to Collier's she worked for almost 12 years with The Shopping Center Group as a Tenant Rep. As a Tenant Rep she has worked with both regional and national clients which includes:   Ross Dress for Less, LA Fitness,  Ollie's Bargain Outlets, Dollar Tree, Citi Trends, Five Below, Party City, Famous Footwear, Payless Shoes, Rue 21,  Mattress Firm, T-Mobile, Regis Brands, Blaze Pizza, Einstein Bagels  &  Vitamin Shoppe.  As a Tenant Rep she is responsible for implementation of a growth and development strategy, market research, strategic site selection, and LOI negotiations.  Prior to  becoming a Tenant Rep she was a Leasing Agent for over 2 years.  


  • Completed  over $350 Million in Transactions  in the last 10 years



  • Bachelor of  Science, Real Estate, Florida State University
  • Florida Licensed Real Estate Salesperson

Memberships & Involvements

  • Committee Member (2006-2008)- Next Generation (ICSC)`


  • “I can always count on Joanna to be reliable and responsive in a very timely manner which is super important when working with franchisees.  She knows what I need and am looking for so she makes my job a whole lot easier.”   Corrina Rogers-Regis Corp.
  • "I’ve worked with many, many brokers over the years and quite simply, Joanna is one of the best. She has a vast knowledge of the markets she covers and understands the needs of her clients. Joanna represents her clients professionally and always puts the client’s interests first. She is a true professional. "  Jeff Powers-Ollie's Bargain Outlets
  • "Joanna has been the Famous Footwear broker for mostly the entire state of Florida other than Dade, Broward, Palm Beach for the past 11 years.  That’s a lot of territory to cover in such an important state with multiple large DMA’s.  Joanna has earned our trust that she can handle our account.  Florida is one of the busiest states for Famous Footwear in regards to new store growth.  She is knowlegable of the market, has the necessary tools and resources to provide us with in depth information we require to do our analysis and is a pleasure to work with.  I feel that’s important when you may be spending several days together in a car driving multiple markets."    Harold van Ommeren-Famous Footwear

  • "I have worked with Joanna for over 9 years.  She has been my exclusive Broker for the Central Florida markets; covering both coasts, Ocala and the entire Orlando MSA.  I could not ask for a more hard working, effective and loyal person to have on my team.  She makes me look good with her market knowledge, site selection ability and deal making skills.  And even when she switched firms, I did not switch Brokers." Derek Luedtke-Dollar Tree




Property Type


Featured Research

Nov 18, 2022

22Q3 | Central Florida Retail Market Report

Retailers continue to target the evolving Central Florida market with solid momentum and tenant activity.
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Aug 4, 2021

Q2 2021 Central Florida Retail Market Report

In this current market environment, some retailers took the opportunity to expand in their current space, renovate and adapt to new market standards or relocated to ‘A’ locations that were not available pre-pandemic.
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May 4, 2021

Q1 2021 Central Florida Retail Market Report

Retailers found it difficult to backfill open positions with the qualified workers needed to support increasing demand.
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