About
Professional Summary
As Senior Graphic Designer, Jeff Lefors provides creative support to the various divisions of the Indianapolis office with primary focus on commercial brokerage. Jeff’s roles extends behind the more traditional role of graphic design — he also handles printing activity, in-house video editing and 3D graphics/animations, and the occasional photography need.
For the firm’s high-caliber marquee Property Listings, Jeff’s strength in designing custom work for multi-platform campaigns is particularly impactful for the firm’s success. These projects can include fully custom design elements & branding, brochure layout, mapping/aerials, signage, and support advertising. Toward operations efficiency, Jeff produces practical templates, educates staff on best practices, and provides guidance toward branding standards.
Focus of design support:
Branding Standards, Multi-platform campaigns, Online + Print Advertising, Philanthropic + Client Events, Listings marketing – brochures, maps, signage, Social Media.
Accomplishments
- Photographer – Indiana at 200: A Celebration of the Hoosier State 2016
- Wheel of Fortune Contestant 2012
- National Telly Award Finalist 2005
Education
B.A. – Media Arts & Video Production
Butler University – Indianapolis, IN
Services
Skills
My Team
My Team
As Senior Vice President of Marketing & Communications, Susie Viehmann oversees corporate branding and systems across multi-platform marketing services including: overall design and messaging, online marketing, advertising, events, data management, and corporate communications.
Additionally, Susie is involved in business development efforts, pulling together presentations and strategies to promote the firm’s services and capabilities to support Colliers brokerage and sales. Pulling from extensive project development experience, she also provides collaborative assistance toward various new initiatives to serve the growing needs of the firm.
She serves as Lead of the Indianapolis office’s Culture Committee – shepherding the various internal and external activities to cultivate and maintain the incredibly strong culture we have – which has become a notable strength of the firm.
Prior to joining the firm, Susie served as Senior Marketing Manager at Galyan’s, a national sporting goods retailer. There she led the Direct-to-Consumer multi-disciplinary division in branding, development, execution, and performance analysis of the retailer’s highly successful consumer member programs – the frequent-shopper Rewards Program™, and its private-label credit card, Experience™. Both programs involved oversight of enrollment fulfillment, in-store signage and training, special offer analysis and testing, new-store launches, and ongoing data management. As an extension of these programs, she also managed and moderated the company’s national consumer focus group operation, presenting vital and actionable feedback to merchandise buyers and executive leadership.
As a Marketing Specialist at Colliers Indianapolis, my focus is online marketing – including websites, e-marketing, social media, and additional digital marketing approaches. My knowledge of digital marketing, Microsoft Office, and Adobe Creative Suite allows me to support the Indianapolis marketing team in various ways. I enjoy working within a strong brand and finding new ways to improve our digital marketing efforts.
Prior to joining Colliers, I was a Graphic Designer at MDwise where my role blended both graphic design and online marketing. I developed new marketing efforts and took them from brainstorming, to design, and through implementation. A key accomplishment while there — by leveraging my skills in digital marketing, graphic design, and reputation management, I developed an e-mail campaign that increased their Google review rating from 1.6 stars to 3.6 stars. Similar to my role here at Colliers, I worked with multiple business units on their diverse promotional and communication initiatives.
In my free time, I enjoy reading, cooking, and spending time outdoors at the various beautiful parks and monuments around Indianapolis.