About
Professional Summary
Heather is the Director of Digital Strategy, Marketing and Research | U.S. and is focused on the development and implementation of the US digital strategy. Her core focus is driving digital marketing strategies for business line/client sector positioning, messaging and promotion; lead generation; and client loyalty and experience integration. She also oversees the strategic and tactical implementation of data-driven marketing and thought leadership and scales them nationwide.
Prior to joining the Colliers team, Heather developed, implemented and evaluated digital marketing strategies to generate leads, acquire new product, drive online transactions, increase brand awareness and improve marketplace perception for a leading tech compnay in commercial real estate.
Heather has a wealth of knowledge of the digital eco-system and has spent the past 10+ years working as an innovative leader executing marketing strategies and leading cross-functional teams, all while achieving successful results in the commercial real estate industry.
Education
Heather graduated from the California State University, Fullerton, with a bachelor’s degree in Public Relations and a minor in Speech Communications. She expanded her studies at the University of California, Irvine, and achieved a Digital Marketing certification.
Services
Skills
My Team
My Team
As a Digital Marketing Manager of the U.S. Digital team, Laurin is a key contributor in maintaining and optimizing digital platforms, including Marketing Cloud, Sitecore and more. She also provides local platform support and training, and works closely with the national team and key stakeholders to enhance and grow our digital footprint.
Laurin brings over 11 years of experience in commercial real estate. Prior to her current role, she served as the Marketing Specialist in the South Florida market, where she led Marketing Cloud initiatives from training and regional support to template creation and daily platform maintenance. Among Laurin's other achievements, she was the Sitecore expert for her region and assisted in the creation of Offering Memorandums, pitches and proposals.