Director, Digital Strategy Marketing & Resear
Heather is the Director of Digital Strategy, Marketing and Research | USA and is focused on the development and implementation of the US digital strategy. Her core focus is to driving digital marketing strategies for business line/client sector positioning, messaging and promotion; lead generation; and client loyalty and experience integration. She also oversees the strategic and tactical implementation of data-driven marketing and thought leadership and scales them nationwide.
Prior to joining the Colliers team, Heather developed, implemented and evaluated digital marketing strategies to generate leads, acquire new product, drive online transactions, increase brand awareness and improve marketplace perception for a leading tech compnay in commercial real estate.
Heather has a wealth of knowledge of the digital eco-system and has spent the past 10+ years working as an innovative leader executing marketing strategies and leading cross-functional teams, all while achieving successful results in the commercial real estate industry.
Heather graduated from the California State University, Fullerton, with a bachelor’s degree in Public Relations and a minor in Speech Communications. She expanded her studies at the University of California, Irvine, and achieved a Digital Marketing certification.