About
Professional Summary
Heather is the Senior Director of Digital Strategy, Marketing and Research | U.S. and is focused on the development and implementation of the US digital strategy. Her core focus is driving digital marketing strategies for business line/client sector positioning, messaging and promotion; lead generation; and client loyalty and experience integration. She also oversees the strategic and tactical implementation of data-driven marketing and thought leadership and scales them nationwide.
Prior to joining the Colliers team, Heather developed, implemented and evaluated digital marketing strategies to generate leads, acquire new product, drive online transactions, increase brand awareness and improve marketplace perception for a leading tech compnay in commercial real estate.
Heather has a wealth of knowledge of the digital eco-system and has spent the past 10+ years working as an innovative leader executing marketing strategies and leading cross-functional teams, all while achieving successful results in the commercial real estate industry.
Education
Heather graduated from the California State University, Fullerton, with a bachelor’s degree in Public Relations and a minor in Speech Communications. She expanded her studies at the University of California, Irvine, and achieved a Digital Marketing certification.
Services
Skills
My Team
My Team
As a Digital Marketing Manager of the U.S. Digital team, Laurin is a key contributor in maintaining and optimizing digital platforms, including Marketing Cloud, Sitecore and more. She also provides local platform support and training, and works closely with the national team and key stakeholders to enhance and grow our digital footprint.
Laurin brings over 11 years of experience in commercial real estate. Prior to her current role, she served as the Marketing Specialist in the South Florida market, where she led Marketing Cloud initiatives from training and regional support to template creation and daily platform maintenance. Among Laurin's other achievements, she was the Sitecore expert for her region and assisted in the creation of Offering Memorandums, pitches and proposals.
As Digital Director on the U.S. Digital team, Bob is a key contributor in maintaining, optimizing, and providing support for multiple digital platforms, including Sharepoint, Sitecore, and SalesForce Marketing Cloud. In this role, he retains a close working relationship with the national team and key stakeholders to deliver digital initiatives that increase productivity and effective communications.
Prior to taking this role, Bob was the Digital Marketing Director for the Northern California and Nevada regions, where his main focus was to develop and incorporate new technologies to generate and distribute information more effectively and efficiently throughout the region's various local information platforms. During this time, he was responsible for the design, development and maintenance of regional web-based marketing platforms and distribution systems, application development, as well as communications and digital marketing support for the region.
Bob started with the company in 1996 when, after studying at San Jose State University and employment at a real estate-focused printing and publishing company, was hired as a Marketing Coordinator for the San Jose/Silicon Valley office. His previous thirteen years of experience in the graphic design and print production industry offered him the opportunity to help expand the company's in-house marketing capabilities and service offering. This was also a time of expansion for the company and he was called upon to help create new marketing departments in three offices, as well as standardizing equipment and procedures in an additional four. As digital platforms were beginning to take a more significant role in most businesses' day-to-day operations, he was tasked with developing and maintaining multiple systems, including the company website, intranet, and marketing email communication platforms.
In his time with Colliers, he have served on several national and international project committees and in 2010, was named as that year's recipient of the Colliers USA Pinnacle Award for individual service excellence at the company's national conference in Nashville.
Born and raised in San Jose, Bob and his family relocated to Austin, TX and have called the area home since 2001. Away from the office, interests include hockey, music, and great Central Texas BBQ.