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Emalia Pietsch | Colliers | Hawaii - Honolulu

Emalia Pietsch

Vice President | Retail Services Division

License # RS-70893

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Professional Summary

PASSIONATE is one word that describes how I am with projects and clients. When you truly love what you do, it is hard to call it work! I concentrate my energy on high street retail in Waikiki, Urban Retail in Kaka'ako, specialized affluent neighborhoods, and all other resort retail markets throughout the islands. I specialize in Landlord representation and  working with experienced local and national resort, urban, and luxury retail tenants. I am able to strategically work with tenants on their expansion plan and provide detailed analysis on the roll out of their brand within the Hawaii Market.

I have had great success over the years working redevelopment projects like Haleiwa Store Lots (30,000 SF, consisting of qualified resort retail tenants like Kahala Sportswear, Island Vintage Coffee, Mahina, Greenroom Hawaii, T&C Surf, Maui Divers, and many more) and re-positioning centers like The Shops at Kukui’ula (consisting of 87,000 SF, with noteworthy tenants like SoHa Living, Tommy Bahama’s, Tori Richard, Oasis Lifestyle, Reyn Spooner, Mahina, Malie, Blue Ginger, Aaron Fienberg, Olivine, Palms Gallery, Ruth Chris, and Longs) and SALT, the unique urban electric project, in Our Kaka’ako with the following tenants: Gillia, W at SALT, Pioneer Saloon, Island Urgent Care, Kahala Sportswear, Stoke House, Orange Theroy Fitness, Revolusun, H Mart, Buther & Bird, Gillia, Urban Island Society, Ukulele Site, and more.  In Waikiki, I am a part of the leasing team for Pualeilani Atrium Shops at the Hyatt Regency with notable transactions such as Urban Outfitters, Dylan's Candy Bar, Stokehouse, Crazy Shirts, Local Motion, Nature Republic, Nohea Gallery, Cinnamon Girl, Tucker & Bevy, D’OR 24K, Sanuk, Cesere Brothers Photography, Manoa Chocolates, Alamea, Coco Nene, Flip Flop Workshop, Lani Beach, Royal Selection, etc. Some of my other Waikiki transactions include Canyon Beachwear, Coco Mango, Mahina, Kahala Sportswear, Poke Bowl, The Christmas Store, The Refinery, Big Wave Dave, Soha, and Kai Luxe at Waikiki Beach Walk, CHIBO Restaurant at 280 Beach Walk, and SOHO New York Salon, Simply Woods, Dave’s Ice Cream, Aroma Cafe, Memorie Japanese Weddings, and Cinnamon’s Restaurant at The Shops at the Ilikai. I also repositioned the retail of The Espacio Hotel on Kalakaua Avenue, and kept 2113 Kalakaua fully leased while we had the listing.

I invested time working at re-merchandising the tenant mix for A&B in Kailua Town with new unique local boutiques and eateries and currently am working on the redevelopment of Ku'ono Marketplace for Kamehameha Schools (40,000 SF), which will be anchored by Foodland Farms and Straub in one of the most prestigious neighborhoods on the island of Oahu.

In 2019, I became  the 1st third party exlcusive leasing agent to take over and assist Howard Hughes in their Ward Village Development, having recently completed Roger Dunn Golf, Holey Grail Donuts, Issa De Mar Swimwear, Mahina,  Island Brew Coffee House, Infinatea Cafe, and Keiki Store, to name a few.

Some notable clients we continue to assist with their expansions are Mahina, Maui Divers, Soha, Kahala, Tori Richard, Dry Bar, Foodland, Coffee Bean & Tea Leaf, Greenroom Hawaii, Guava, Bikini Bird, Catherine Michaels, Banan, Paul Smith, Red Fish, Splash, Moena Cafe, and Republic Retailers (to name a few).

My enthusiasm, dedication, and determination allow me to look beyond any single transaction and instead focus on how the merchandising and uniqueness of each tenant synergistically benefits the overall property, ensuring that each lease benefits all parties involved.  Our Resort Retail Monthly Newsletter is sent to many in the industry and our clients and is personally completed by us each month showcasing the most notable news of the month and an inside of our personalities and what our Resort Retail Team focuses on. One of my greatest contributions to our team is my responsiveness to clients and timely detailed communication. I have been working at Colliers for over 13 years and have achieved outstanding production recognition in recent years including Top 10 Performing Advisors in 2013 and 2015- 2019.

Prior to joining Colliers International in 2007, I started my real estate experience in California working in the multi-family division at Grubb & Ellis BRE in La Jolla. I was also able to expand my knowledge of the commercial market by being exposed to countless commercial projects in the San Diego area through the Real Estate division at The University of San Diego.

I am also committed to our community and currently engaged with numerous non-profit organizations. I was extremely active in Juvenile Diabetes Research Foundation (JDRF) and have sat on their board since 2009. I also was their Board Secretary and promoted the Annual Gala. Currently I am really involved in the Junior Foundation Board for Kapiolani Hospital and dedicate most of my time to supporting their services. I also have sat  on the Advisory Board for the Family Business Center Group and have held positions such as Retail Chair and Next Generation Chair for the State of Hawaii for International Council of Shopping Centers (ICSC). To suport a community I work a lot in, I  joined the Board of Waikiki Improvement Association (WIA) and participate with the Waikiki Community Center annual gala.




- Licensed Real Estate Salesperson, State of Hawaii

- 2019-2020 Pacific Century Fellow

-2013, 2015, 2016, 2017,  2018, and 2019 Top Producer Award for Outstanding Performer


University of San Diego (Bachelor of Business Administration)

Punahou School  (High School)

Memberships & Involvements


  • Family Business Center Group - Advisory Board
  • Waikiki Improvement Association (WIA)
  • Punahou Alumni Association
  • International Council of Shopping Centers (ICSC)- Former Retail Chair and State Chair
  • Junior Foundation Board Memeber for Kapiolani Medical Center for Women & Children
  • Juvenile Diabetes Research Foundation (JDRF) - Board Secretary
  • Family Business Center Group - Advisory Board
  • Waikiki Community Center (WCC) Silent Auction Chair for Gala
  • Board member for Expanding Horizon Scholarship


Kamehameha Schools,  iStar, Aqua Hotels & Resorts, American Assets, Mirae Assets, The Resort Group, Sullivan Family of Companies, Goldman Sachs, Howard Hughes, Hyatt, Mahina, Tori Richard, Kahala Sportswear, Coffee Bean & Tea Leaf, SoHa, Maui Divers Jewelry, Republic Retailers, Bikini Bird, Twin Islands, Coco Trading Co, Banan, Buffalo Wild Wings


" Emalia focused on finding a vibrant and complimentary tenant mix and hotly pursued the plan. Her understanding of the tenant's business plan and needs, coupled with good follow-through and knowledge of the Landlord's objectives made the leasing process a win-win for all of us "- Susan Todani, director-Development, Kamehameha Schools

"Emalia offers up-to-date information on the market in a positive, objective way and is always looking out for the client's best interest, Together with her partner Julia Matsuura, she is transforming resort retail in Hawaii."- Barbara Campbell, Vice President of Retail Leasing & Property Management, Outrigger Enterprises Group

Emalia has been a great partner to work with as we grow our SoHa brand across Hawai'i.  From the outset, she helped us identify key markets that would reach our customer base and worked with us on a strategy to enter." - Shyrah Maurer, Owner of SoHa Living

"Our family of companies has benefitted greatly from working with Emalia in securing new locations across the state of Hawaii for our varied retail brands ranging from Foodland Farms to The Coffee Bean & Tea Leaf and Drybar among others. She brings great market knowledge, creativity, responsiveness, resourcefulness, flexibility and professionalism to every situation. She works proactively to ensure we have the opportunity to review numerous potential locations for our businesses in a timely way and she diligently follows up with both sides to ensure deals get done.  She does an excellent job representing our family of companies and helps create broad awareness across the real estate community about all of our store concepts and new initiatives. It’s a true pleasure working with Emalia." -Roger J. Wall, Vice Chairman of Sullivan Family of Companies

"It is a true pleasure working with young women like Emalia and her partner, Julia. Both are hardworking, tenacious and considerate of their client's goals...It is a fine balance to achieve when leasing agent has to be aggressive in getting deals done, yet patient enough to do the right thing for a property at the right time,"- Leslie H. Brown, Leslie Herrington Brown, LLC, Director of Leasing for A&B Properties, and Leasing Consultant for Taubman Properties for International Marketplace




Portfolios, Project Leasing, Resorts

Service Lines

Landlord Representation, Tenant Representation

Property Type

Retail, Hotels

My Team

Featured Research

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Oahu Retail Market Report Q4 2021

COVID-19 Variants Dampens Oahu Retail Market Outlook
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Oahu Retail Market Report Q3 2021

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Oahu Retail Market Report Q2 2021

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Featured News

Aug 25, 2021

Colliers appointed to lease prime retail space in newly renovated HSFCU Building

Colliers has been appointed to lease a renovated 1,009 SF ground-floor lobby retail space which boasts high visibility and excellent exposure along Queen Street and Richards Street, with renovations to be completed in Summer 2022.
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Jan 5, 2021

Waikiki Beachcomber by Outrigger Entertainment Space for Lease

Colliers International agents Emalia Pietsch and Jon-Eric Greene are appointed to lease the entertainment space at the Waikiki Beachcomber by Outrigger – Hawaii’s first and only craft hotel
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