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Danny Rice | Colliers | Orlando

Danny Rice

Executive Managing Director, Market Leader - Central/West Florida

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Professional Summary

Danny joined Colliers in early 2018 as Executive Managing Director & Market Leader for the Central Florida markets, which encompass the major metropolitan areas of Orlando, Tampa, Clearwater, Sarasota, Ft Myers and Naples. 

As the Executive Managing Director and Market Leader, Danny manages the company’s Central Florida operations and business strategy. With a team of over 120+ brokers and client service brokerage coordinators as well as GIS, Research, Digital Marketing and Core Marketing personnel.  The team focuses on the leasing and sales of all property types, including Office, Medical, Industrial, Retail, Multifamily, Land, and Debt/Equity Mortgage Banking throughout the Central Florida market and specialty practice areas such as Student Housing, Seniors Housing, Marinas, Golf Courses, and Hotels/Hospitality, which are practiced nationally.

With over 18 years of experience, Danny brings to Colliers a depth of knowledge with commercial real estate brokerage & technology, having started, worked for and/or coordinated with various tech companies across the country that are helping to accelerate the success of brokers and their clients.  His hands-on approach and knowledge of the brokerage business and intersection with technology ultimately allows Danny to share and deliver new ideas that benefits our clients.

In his role, Danny works directly with the other leaders on the executive team to develop and execute the overall corporate strategy for Colliers in the Central Florida markets. As Colliers and the Central Florida markets continue to expand, his focus is to develop, recruit and assist the top brokers in the markets and provide our clients with a high-level of service.


Prior to joining Colliers, Danny was the Chief Revenue Officer at Xceligent, one of the leading providers of commercial real estate information and research.  Throughout Danny’s tenure, he grew from a local Sales Rep in Florida to quickly becoming Regional Vice President of Sales for the Florida markets and then Executive Vice President of National Accounts before becoming Chief Revenue Officer.  Danny oversaw a team of 9 Regional VP’s, 60+ outside sales reps, 20+ inside sales reps and 20+ customer success and marketing professionals.  He was also heavily involved in product and development efforts within the organization.

Danny’s career started at Colliers within the Orlando office.  There he began as an intern for the research department before becoming the GIS/Research & Technology Administrator as well as various other roles before becoming an Office broker specializing in landlord and tenant representation throughout the greater Orlando market.


  • University of Central Florida,  Management / Entrepreneurship
  • Real Estate Sales Associate License (2007)
  • FL Broker License (2018)

Memberships & Involvements

  • ICSC


Service Lines

Landlord Representation, Tenant Representation, Capital Markets, Property Marketing

Property Type

Healthcare, Industrial, Land, Multifamily, Office, Retail

My Team

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