There are dramatic socioeconomic, technological and business forces emerging which will impact the Future of Work – and which define an upcoming Work Revolution.
The scale of these shifts requires an inter-connected approach to organizational problem solving.
We have identified seven significant Future of Work challenges and have provided recommendations for how real estate, workplace and facilities can play a role in solving them.
Seven significant challenges
- Empowering women to remain in the workforce
- Creating more diverse equitable and inclusive cultures
- Health & well being in the workplace
- Enrich company culture in distributed work models
- Bettering work experience with employee centered design
- Commitment to sustainability
- Evolving for AI and automation
Meeting the challenges of an evolving workforce, workplace and workspace
The demand for skilled and diverse talent is intensifying the need to create a work culture that does more than value diversity and accommodate new talent — it serves as a magnet for the best talent in the market.
From headquarter offices to flex facilities, the workplace is being redefined. With lessons learned from a year of remote and revised work practices, all companies now have customized intelligence to inform back to work initiatives and Future of Work possibilities.
Creating engaging, collaborative and efficient work environments — that reflect company culture, and which are technology-enabled — is more critical than ever.
New ways of measuring value
To meet Work Revolution challenges, explore measures and KPIs that will be impactful to the business and not simply real estate. Real estate organizations have traditionally measured performance based on metrics that relate back to focused organizational cost, efficiency and use metrics.
Given the scale of the emerging challenges, now is the time to define the value CRE can play to the overall organization. Success measures need to illustrate that added value:
|Talent Attraction & Retention
How does the business improve by implementing people, place and space solutions? Measure the pre and post implications of these metrics by analyzing the ability to attract and retain more diverse employee populations.
It is proven that organizations with increased diversity leverage higher degrees of collaboration, develop more innovative solutions and succeed in greater overall growth. Develop measures that illustrate how real estate and facilities are driving more innovation through place and space changes.
With the advent of more distributed workforces, it is critical to ensure that the collaboration and transfer of organizational knowledge in business units improves and remains seamless. Develop a strategy to measure how real estate plans enable smooth transfer of information in remote and onsite work.
With the advent of increased machine learning and automated task workflows, work with operations, HR and IT to measure the impacts of improved adjacencies. Ensure remote workers have the guidance and resources needed to be connected and productive.
Enabling collaboration is critical to decision speed and achieving business success. Measure how work strategy, technology and space design enable employees to focus when they need to and collaborate for the generation of new ideas, information transfer and evaluation.
Employees will want to understand how they fit within the organization and aligned with the collective culture. It is important to measure the value the office and facilities foster which creates a sense of belonging and inclusion. Social interaction will be a key driver in engaging employees in the office.
Learn more in the Work Revolution report.
Occupier Services expertise and insights
Occupier Services expertise and insights
Our leadership team
CEO, Occupier Services | Global
Scott Nelson is CEO, Occupier Services | Global at Colliers International and is responsible for strategy and leadership of the global Occupier Services business unit. Occupier Services makes up the platform of talent and tools that supports our clients directly and in partnership with our transaction advisory professionals that lead many of these relationships. Occupier client engagements include tenant representation transaction advisory and project management assignments, multi-market accounts, to comprehensive corporate real estate outsourcing. Occupier Services includes service lines such as Enterprise Clients/Account Management, Client Experience, Strategic Consulting, Technology Services (including our Colliers360 platform), Lease Administration, Transaction Management and Project Management. Occupier Services is a global business with deep capabilities sitting within each of the three regions of Americas, EMEA and APAC.
Head of Client Experience | Executive Vice President, Occupier Services | Global
Denver - Downtown
I am focused on ensuring Colliers' Occupier Services clients receive best-in-class service delivery reinforced by a mindset of continuous improvement. My responsibilities include: account growth, setting direction on account strategy & innovation initiatives with an emphasis on maximizing service excellence, regular strategic engagement with clients, executive sponsor of our program to develop our account executives and directors and ongoing leadership of Technology and Consulting Services in the Americas.
Global Occupier Services Outsourced Account Leadership Executive Oversight & Governance for Outsourced Account Solutions for Tech Sector Clients Footprint & Real Estate Portfolio Planning
Business Intelligence Platform & KPI Development
M&A Integration Roadmaps & Operational Playbooks
CRE Organizational Effectiveness & Design
Capital Planning & Forecasting
President | Enterprise Clients, Occupier Services | Americas
President, Enterprise Clients
OCCUPIER SERVICES | AMERICAS
Education and qualifications
Master of Architecture, University of Michigan
Master of Science, Construction Engineering, University of Michigan
BS, Architecture and Engineering, University of Michigan
Affiliations and memberships
CoreNet Global, 5-time Global Summit presenter/panelist
Chairman: University of Michigan Board of Governors, Taubman College of Architecture and Urban Planning
Mobile: +1 303 646 7780
4643 South Ulster Street
Denver, CO 80237
Area of expertise
Martin Woodrow joined Colliers as president of enterprise clients within the Occupier Services | Americas platform. With more than 27 years of commercial real estate experience, Martin is an expert in growing and leading large and complex organizations, collaborating extensively and pushing the organization to deliver differentiated results for clients.
Prior to joining Colliers, Martin was an executive managing director at Cushman & Wakefield. He ran the firm’s Occupier Services business in the West Region of the United States, including Mexico and South America. He had direct responsibility for more than 2,500 employees generating $250 million of annual revenue in the delivery of services including Transaction Management, Project Management, Lease Administration and Facility Management to more than 50 multi-market clients.
Most recently, Martin led the integration and growth of C&W’s West Region Global Occupier Services business. Under his leadership, the business improved in all key metrics including top line revenue, profitability and client retention. It also added more than a dozen new Fortune 500 clients. Martin now leads a team of seasoned professionals managing delivery of services to Colliers' largest global clients including Nokia, Nestle, BAE Systems, Microsoft, and SAP.
Martin graduated from the University of Michigan with a dual master’s degree in Architecture and Construction Engineering.
Staying involved with his alma mater, Martin currently serves as chairman of the alumni board for the Taubman College of Architecture and Urban Planning.
Martin is also a five-time presenter/panelist at the CoreNet Global Summit.
Head of Enterprise Market Solutions | Executive Vice President , Occupier Services | Americas
Warwick Johnston is Head of Solutions Development, Corporate Solutions | Americas at Colliers International and is responsible for leadership of all aspects of Corporate Solutions business development and marketing. Corporate Solutions houses the service lines that are typically offered to multi-market and/or multi-service Occupier Clients. These service lines include Strategy and Innovation (consulting and technology services and lease administration), Account Management, Solutions Development, Transaction Management, Project Management, and Facilities Management. As part of leading Solutions Development, Warwick also works actively with some clients to develop an in-depth understanding of their key business strategies, create a customized solution to meet their objectives and hand over to the deployment team for the execution of that strategy on an on-going basis.
Head of Enterprise Project Management | Senior Vice President , Occupier Services | Americas
Experienced construction and real state professional with a decade of experience in many asset classes. Proven track record of nationally recognized, award winning work. Ability to oversee multiple projects in various stages of design and construction simultaneously nationwide. Leader with the ability to manage teams of multiple professionals to successfully achieve project objectives. Experienced in overseeing entire division and department within an organization. Organized and diligent in all tasks and activities. Problem solver with the ability to be resourceful to overcome challanges and set backs. Effective communicator with the ability to work well within a number of different audiences.
Head of Lease Administration & Technology Services | Senior Vice President, Occupier Services | Americas
Linda White is a Senior Vice President in Technology Services within Occupier Services at Colliers International and provides executive oversight of the platform . In this role, she is responsible for the executive oversight and the development, management and implementation of technology solutions, which includes Colliers360, a fully-integrated business intelligence system that deploys dashboards and portfolio analytics’ technology to provide customized coverage and insight for clients’ real estate and facilities management needs at a global level.
Head of Operations | Senior Vice President, Occupier Services | Global
Executive Managing Director – Occupier Services, EMEA
Well respected within the industry, Andrew is an Executive Managing Director with over 20 years of global experience within Corporate Real Estate. Andrew has a wealth of knowledge having advised dozens of Fortune 500 companies throughout the world on developing real estate transformation solutions.
As Executive Managing Director of EMEA Occupier Services. Andrew drives strategy, client service delivery and spearheads the growth of Colliers’ occupier business within the EMEA region.
Andrew leads integrated service delivery for all occupier clients specialising in corporate real estate services, portfolio strategy, transaction management, brokerage, lease administration, project management, workplace services, and facilities management outsourcing advisory across the EMEA region.
Prior to joining Colliers, Andrew worked for CBRE where he has held senior leadership roles within their Global Workplace Solutions business in Chicago, Hong Kong, New York and London. He has gained extensive global experience advising large corporations on their global real estate organization and strategy over the last 18 years, having worked across EMEA, North America and Asia Pacific. Andrew also currently serves on the global board of directors of Corenet, the leading global association for the corporate real estate profession.
He has lived and worked internationally and has a deep understanding of the cultural and regional challenges within a global organisation.
Managing Director | Occupier Services
Doug has over 30 years’ experience in occupier and institutional real estate and currently leads the Australian Occupier Services business at Colliers International. That comprises business specialising in occupier needs: tenant advisory, portfolio and transaction management and workplace management services. Doug's focus is on building long term strategic partnerships with major occupier clients and developing a highly coordinated approach to account management and delivering Real Estate solutions that align to business strategy.
Doug's extensive experience in Workplace Strategy, Property Management, Occupier Negotiations and Integrated Facilities Management and Account Management enables him to focus the considerable resources of the Occupier Services team to achieve measurable results for the clients he works with.
- Tenant Advisory
- Industrial Advisory
- Project Management
- Facilities Management
- Occupier Technology
- Workplace Management
- Account Management
- Integration of business units
- Occupier Research
Managing Director | Asia
Sam is Managing Director of Occupier Services Asia at Colliers International. With over 21 years corporate real estate experience and over 14 years in Asia Pacific, Sam has a demonstrated track record of delivering holistic global real estate solutions for corporate occupiers across the region.
Sam spearheads the strategic direction and has overall responsibility for the growth of the Colliers Occupier Services business in Asia, including Corporate Solutions, Tenant Representation, Flexible Workspace Consulting, Workplace Advisory, Wellness Consulting, Lease Administration and Project Management. Having joined Colliers in 2015, he has implemented strategic business plans and strategies that have contributed to the successful growth of the division.
Sam is a member of the APAC leadership team.
Marketing Director, Global Occupier Services
Toronto - 1140 Bay
Christina Farrace is the Director, Marketing, Global Occupier Services and is responsible for developing and executing key marketing initiatives for Occupier Services globally. With over 15 years of B2B marketing experience, she is skilled in developing integrated marketing campaigns that include content marketing, market research, PR, brand strategy, digital, social media and events. She provides valuable insights as a strategic marketing advisor supporting senior global stakeholders and collaborating with regional and country marketing representatives.
Prior to joining Colliers, she was the global marketing lead for a big four advisory firm and was responsible for the development and implementation of the global sector marketing plans aligned to the Asset Management, Real Estate and Private Equity business. She also led and supported initiatives such as International Women’s Day and solutions focused to deliver against the Sustainable Development Goals, which are areas she is passionate about.
Christina held various senior marketing roles at two of the big four advisory firms and a large bank where she partnered with leaders across the organization to successfully manage the development and execution of innovative marketing initiatives.