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Empowering employee and customer experience

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Within every organisation from startups to global enterprises, the pandemic has impacted interactions with colleagues, line managers and leaders, and outward to customers, partners and stakeholders in the networked value chain. Rather than new trends, these represent an accelerated period of condensed transformation – arguably for the better – and certainly in favour of more agile as well as more people-focused businesses, which are well positioned to outperform in the near term and next cycle. 

In our ‘CRE - Our industry today, tomorrow & beyond’ report I am examining the changing expectations of customers and colleagues, and I explain how digital-first - but not digital-exclusive - approaches can help organisations rise to exceed them.   

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United Kingdom

Cassius Taylor-Smith

Chief Marketing Officer EMEA

EMEA Headquarters

I am an accomplished communications professional and leader in B2B content marketing and social selling, with over 20 years’ experience in corporate communications and product marketing. As Colliers International’s Chief Marketing Officer | EMEA, I direct strategy, marketing platforms and teams across digital, research, events, PR, comms, business development and key client engagement for the enterprise in the region, encompassing 42 national markets. I was honoured to be promoted to CMO of the Europe, Middle East & Africa region following my previous role with Colliers since 2016 as Executive Director & Head | Marketing & Communications | Asia.

As a passionate advocate of comms and change leader in enterprise marketing processes I am a regular in-house speaker across the business, hosting marketing and social selling training with business line teams and senior leadership. I’ve also enjoyed being a regular speaker at marketing and communications industry events, including the B2B Marketers Forum APAC and was Chair of the CMO Asia Summit in 2018 and 2019.

I specialise in directing content and insight-led marketing, social selling and lead generation through the content ecosystem, corporate brand strategy and development, public relations, stakeholder and internal communications, hands-on management of integrated marketing campaigns for M&A, service launches and repositioning.

Prior to working with Colliers, I established Giant Communications in 2010 for Asia, US and European clients in the real estate and design sectors, consulting to public companies, professional services firms, government and not-for-profit organisations. Before Giant, I held senior marketing roles in the architectural industry and with a major property marketing agency.

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