Physical retail will in the medium term depend on how retailers meet customer expectations on:
• Product
• Prime points
• Convenience
• Experience
• Environmental impact
The financial viability of retailers will depend on rents charged for space that is as much about logistics as branding, selling, space utilisation, location and landlord support in driving customer experience. Incorporating demand growth for F&B, leisure, community and recreational experiences that are relevant to their target market is going to be a key determinant of the success of any retail centre going forwards.