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THE magic roundabout - the role of F&B and leisure in retail across the EMEA region | November 2019

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In 2018 we reported that the volatility in traditional retail was akin to a (retail) rollercoaster. This year, with the benefit of some hindsight and a lot of facts we’re inclined to say retail is on a carousel as traditional retailers find new feet and regain ground previously lost.  
Physical retail will in the medium term depend on how retailers meet customer expectations on:

Product
Prime points
Convenience
Experience
Environmental impact

The financial viability of retailers will depend on rents charged for space that is as much about logistics as branding, selling, space utilisation, location and landlord support in driving customer experience. Incorporating demand growth for F&B, leisure, community and recreational experiences that are relevant to their target market is going to be a key determinant of the success of any retail centre going forwards.

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THE magic roundabout - the role of F&B and leisure in retail across the EMEA region | November 2019

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