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Colliers Unveils New Visual Identity

New Visual Identity_1536x1040

Colliers launches brand refresh built to own the blue for years to come

TORONTO, February 3, 2021 – Colliers International (NASDAQ and TSX: CIGI) announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.
“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” said Chris McLernon, CEO | EMEA. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.” 

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work. 

Key changes to the visual identity as part of the refresh include: 

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.
  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.
  • New typography – The new typography communicates a clean, approachable and confident brand. 
  • Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.


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Chris McLernon

Chief Executive Officer | EMEA

EMEA Headquarters

As Chief Executive Officer for Europe, Middle East and Africa, Chris is responsible for the growth and strategic direction of the business in the region. Bringing a depth of experience in building and growing businesses in mature and emerging markets, Chris has played an integral role in growing Colliers International into its current position as a top three global commercial real estate services provider.

Passionate about providing our clients with the highest level of service, Chris is committed to ensuring a seamless service experience across our complete range of services offered in the 43 countries in which we operate in the region.

In addition to his role as CEO in the EMEA, Chris is also a member of the global senior executive team that sets the vision and strategy for Colliers International.

Chris’ real estate career began in 1987 when he joined Colliers International as an office leasing advisor in Toronto. One of the most active top producers in Canada, he received awards for completing the most transactions in a single year in 1991, 1992 and 1993.

In 1994, Chris relocated to Mexico City to build the Latin America business. In his five years there, he was lead principal on four major acquisitions in Mexico, Brazil, Peru and Columbia. In 1998, he was appointed CEO for the region.

In 1999, Chris moved to Miami, home to over 500 Latin American headquarters, to set up the regional corporate solutions team.

Chris returned to Toronto in 2002 and expanded his responsibility as CEO of EMEA, focusing on the growth of the emerging European markets and leading acquisitions in six countries in Southeast Europe, the UK, Ireland, Spain and the Netherlands. In 2008, he moved to London where he set up the EMEA headquarters.

In 2012, Chris served as lead principal in the acquisition of the Colliers German affiliate, bringing five cities and 230 professionals into the fold.

In 2014, he was lead principal in the acquisition of the AOS Group, the premier occupier-focused business in Europe, in a deal that added to the company 430 professionals across 10 countries in multiple service lines.

Throughout his career, Chris has delivered exceptional service, fulfilling the real estate needs of major corporations such as Nortel Networks, Federal Express, Oracle Corporation, Cisco Systems, Compaq, Dun & Bradstreet, Ford Motor Land, Microsoft, Regus Business Centers and Silicon Graphics.

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