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Colliers International Promotes Cassius Taylor-Smith to Chief Marketing Officer, EMEA


CMO appointment will enhance Colliers’ marketing capabilities and strengthen client service delivery in EMEA

Colliers International today announced the internal promotion of Cassius Taylor-Smith to Chief Marketing Officer | EMEA, effective July 1, 2020. Cassius most recently served as Executive Director & Head | Marketing & Communications | Asia.

Based in London, Cassius will join the EMEA Board and be responsible for enhancing Colliers’ marketing capabilities and providing strategic direction for marketing its business across the region; including overseeing key account management, bids and pitches, research, corporate design, digital, public relations, communications, marketing and events. He brings more than 20 years of experience across the marketing and communications spectrum in real estate and the built environment to the EMEA CMO role.

“Cassius was the clear choice for the position due to his significant role in uniting Asia’s marketing strategies, strengthening client service delivery and driving a digital transformation that has amplified marketing efforts in the region,” said Chris McLernon, Colliers’ EMEA CEO. “This promotion truly demonstrates the importance of nurturing talent and facilitating global mobility; at the same time as exemplifying our ability to be enterprising and invest in relationships.”

Cassius joined Colliers in 2016 as Executive Director & Head | Marketing & Communications | Asia developing the region’s strategic communications agenda and creating an effective, content-driven digital marketing ecosystem to generate successful client engagement and accelerate the success of our Colliers’ brand across 14 national markets. Prior to joining Colliers, he has held leadership roles with communications agencies in Asia and the UK.

“I am thrilled to be joining our business in EMEA and leading a talented team of marketers and communications specialist in 42 markets; supporting our global growth in this important region. I look forward to working across the organisation to help evolve Colliers’ brand through these challenging times and beyond; leading our industry into the future.”

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Cassius Taylor-Smith

Chief Marketing Officer EMEA

EMEA Headquarters

I am an accomplished communications professional and leader in B2B content marketing and social selling, with over 20 years’ experience in corporate communications and product marketing. As Colliers International’s Chief Marketing Officer | EMEA, I direct strategy, marketing platforms and teams across digital, research, events, PR, comms, business development and key client engagement for the enterprise in the region, encompassing 42 national markets. I was honoured to be promoted to CMO of the Europe, Middle East & Africa region following my previous role with Colliers since 2016 as Executive Director & Head | Marketing & Communications | Asia.

As a passionate advocate of comms and change leader in enterprise marketing processes I am a regular in-house speaker across the business, hosting marketing and social selling training with business line teams and senior leadership. I’ve also enjoyed being a regular speaker at marketing and communications industry events, including the B2B Marketers Forum APAC and was Chair of the CMO Asia Summit in 2018 and 2019.

I specialise in directing content and insight-led marketing, social selling and lead generation through the content ecosystem, corporate brand strategy and development, public relations, stakeholder and internal communications, hands-on management of integrated marketing campaigns for M&A, service launches and repositioning.

Prior to working with Colliers, I established Giant Communications in 2010 for Asia, US and European clients in the real estate and design sectors, consulting to public companies, professional services firms, government and not-for-profit organisations. Before Giant, I held senior marketing roles in the architectural industry and with a major property marketing agency.

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