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Colliers unveils new visual identity

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Colliers launches brand refresh built to own the blue for years to come.



HONG KONG, 1 March 2021 –
Colliers (NASDAQ and TSX: CIGI) announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.

“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” said John Kenny, Chief Executive Office, Asia Pacific. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”

Related content: Colliers brand gets bolder, smarter and bluer

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.

Colliers Brand Refesh elements

Colliers brand elements

 

Key changes to the visual identity as part of the refresh include:

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.

  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.

  • New typography – The new typography communicates a clean, approachable and confident brand.

  • Energized and modern design elements The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

 

Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.

 

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Media Contact:

Danielle Paterson


Related Experts
Singapore

Michelle Doyle-Jones

Director, Asian Markets

Marketing & Communications | Asia Pacific

Singapore

Michelle is an ambitious & passionate sales and marketing leader as Head of Marketing & Communications Asia and the Business Development Centre Asia. She leads the brand strategy across Asia and strives to convert business revenue of Colliers Asia’s top client engagement pursuits. She leads a strategic pursuit team to identify, develop and deliver priority bid responses with our brokers across all business lines. Michelle has a demonstrated track record linking success between client needs to effective sales and marketing strategies within commercial real estate for over 11 years, with 4 years in Asia. In 2019, she achieved a 70% conversion of Colliers Asia's top strategic pursuits totaling beyond USD50m in appointed fees, a significant 75% increase since 2018. Clients include large developers, institutionals, MNC occupiers and corporate domestic and international companies across APAC.

Prior to Colliers, Michelle led sales, marketing and media advertising strategies for one of Australia’s largest property developers Stockland in the commercial property sector, and accommodation property management company Mantra Group (now Accor) in corporate sales and marketing, with additional experience within the financial and hospitality sectors.

She contributes at Colliers with a collaborative approach among all levels of stakeholders to develop, implement and communicate winning sales pitches whilst aligning with business priorities and goals. She is skilled in pitch management, client relationship management, sales strategy, project marketing, business development, B2B & B2C integrated marketing campaigns, digital marketing, advertising media sales, content writing, creative strategy and project management. She enjoys mentoring and training brokers and her own team to deliver ongoing growth results. 

She has a passion for learning and recently completed her MBA with Distinction at Sydney Business School, UOW in Singapore.

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Today, our brand got bolder, smarter and bluer.