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Colliers unveils new visual identity

Colliers Brand Refresh

Colliers launches brand refresh built to own the blue for years to come.

March 1, 2021   Colliers (NASDAQ and TSX: CIGI) announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.

“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” said John Kenny, Chief Executive Office, Asia Pacific. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”

Related content: Colliers brand gets bolder, smarter and bluer

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.

Colliers Brand Refesh elements

Colliers brand elements
 

Key changes to the visual identity as part of the refresh include:

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.
  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.
  • New typography – The new typography communicates a clean, approachable and confident brand.
  • Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

Related Experts

Ryan Chu

Director

Taipei

Ryan Chu has more than 20 years of experience in advertising/public relationship and familiar with the marketing strategy and media mechanism of Taiwan property market. Now is in charge of Colliers Taiwan's branding, marketing and public relationship function. Proven ability to maximize media efficiency for clients based on potent marketing and media experiences and has gained tremendous confidence and recognition from clients.

Ryan is a  strategic thinker and an effective communicator with several years of professional experience in client servicing, events, brand Marketing & Management. Self-starter, dynamic and creative Strategy & communication strategist with a strong work ethic to build up excellent relationships with clients through delivery excellence and Public Relations ability. Has extensive experience working on projects for leading brands across the globe. Strong business acumen with a passion to constantly learn new things. 

She  is passionate about the positive and sustainable development of society and the environment in Corporate Social Responsibility (CSR). Not only involvement in charity, contribution to environmental protection and other "social participation". Ryan uses an 11-year long-term strategy to support the needs of children with disabilities that are ignored by society, promotes cooperation between various units of the Taipei City Government, and assists in the establishment of the [Taipei Critical Child Association] in 2019. There are still more than 300 disabled children. Families, provide uninterrupted assistance and contributions.

Prior to joining Colliers, Ryan Chu had 5 years of experience in advertising agency and FMCG industry  with smooth relationship with media. Responsible for branding and marketing functions with proven ability for creative thinking, project management, client relationship and communication skills.

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TODAY, OUR BRAND GOT BOLDER, SMARTER AND BLUER.