Nirvana & Colliers Agree Strategic Business Partnership
26 March 2014
Nirvana Development Company Limited has appointed Colliers International Thailand as a strategic business partner with the aim of achieving 100% sales of existing stock at 7 live project sites in 2014, and to act as Sole Agent on Nirvana’s first project launch in Pattaya - ‘Nirvana BEYOND @ Beach Pattaya’- located on Na Jomtien Beach, which is one of three new projects available this year.
CEO Sornsak Somwattana said ‘Nirvana has a decade of experience in the property business developing 22 projects for the detached and town-house markets of which there are now 13 ongoing projects (total of 450 units) providing a gross development value of 4.5 billion baht. In each project, our experienced and high quality architectural team ensures that design and functionality of the new homes are of paramount importance to best serve our clients. In 2014, we plan to expand our business with the aim of increasing sales growth by 30 percent to 2.7 billion baht in revenue. As for closing the sales projects which we have launched, there are currently 10 live projects with 3 new project launches in 2014. Our strategy is creating business opportunities and developing new ideas. To achieve this, our company has been looking for a strategic partnership to cooperate with and to help us reach the targets we have set’.
‘Nirvana has appointed Colliers International Thailand as a ‘Strategic Partner’ in order to benefit from their experience as a leading professional international property consultant and help us achieve our sales targets and promote and enhance our existing sales network management system. Nirvana has already delivered a total of 7 project sales galleries to Colliers which include 6 projects - Bangkok -Nirvana Beyond Light (Thab Chang, Airport Link), Nirvana Icon Rama 9, Nirvana Icon Outer Ring Road-Rama 9, The Tara Outer Ring Road-Ramindha, Nirvana Shop & Chill, Nirvana Cluster Outer Ring Road – and Ramkhamhaeng and Nirvana Beyond @ Beach Pattaya which is the new project on Na jomtien Beach in Pattaya. These projects amount to one third of the total project value currently held by Nirvana. Colliers as strategic partner will be supporting and promoting new ideas and collaborating with Nirvana to help develop the organization and to promote sales”.
Simon Landy, Executive Chairman of Colliers International Thailand said ‘Co-operation with Nirvana is a significant achievement this year. Our appointment has further indicated that we are a leader in one-stop property sales and development / advisory services. This appointment in addition to our continued success at the Thailand Property Awards over the last 4 years has again emphasized that we are the leading international property consultant in Thailand. Our network of experienced offices in Bangkok, Hua Hin and Pattaya with highly qualified staff and property expertise, provides support to encourage and promote sales. ‘Nirvana BEYOND @ Beach Pattaya’, which is a new villa design from Nirvana’s BEYOND style collection was launched last month with positive feedback which is a good signal for the 2 new condominiums which will be launched during mid-year 2014. Colliers is currently employing and training new staff to promote all Nirvana’s projects this year and will also be utilizing our existing successful research, sales and marketing teams in order to achieve the sales target”.
CEO Sornsak Somwattana concluded “Our expectation for collaboration with Colliers is for both companies to work together to develop our corporate image, promote sales and exceed targets in each project, and to build good customer relationships. Finally, we would like to develop a dynamic marketing strategy to improve and promote continued success on future projects”