The overall market occupancy jumped sharply (by 89%) from a very low base, however pricing remained weak to flat for luxury hotels in Bangkok in the 2H vs. 1H 2021. The Covid-19 virus situation continued but showed potential signs of diminishing.
Domestic tourists, under the name ‘Rao-Tiew-Duay-Gun’ campaign enjoyed more room nights and foreign tourists were traveling again under a the Test & Go, 1 day quarantine. The Sandbox and Alternative Quarantine projects, improved demand slightly in Bangkok, Phuket and Koh Samui.
Demand
Quarantine restrictions were lifted November 1. Surge in arrivals from a low base.
387,422 foreign tourists. Increase of 89.5% in 2H vs 1H. 427,869 foreigners in 2021.
Supply
12,943 Luxury hotel rooms in Bangkok as of 2H 2021
No luxury hotels were launched in 2021.
7 new Upscale and Mid-class hotels were launched (1,193 rooms) in 2021.
Occupancy
Occupancy in Bangkok increased to 22.0% in 2H, 4.0% up from 1H 2021.
ADR
Average Daily Rate (ADR) in Bangkok decline to THB3,210 down 1.7% from 1H 2021.
Significant discounts were given to domestic customers by hotels that were open.
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