B.Bus, Dip M, MBA
Michelle is an ambitious & passionate sales and marketing leader as Head of Marketing & Communications Asia and the Business Development Centre Asia. She leads the brand strategy across Asia and strives to convert business revenue of Colliers Asia’s top client engagement pursuits. She leads a strategic pursuit team to identify, develop and deliver priority bid responses with our brokers across all business lines. Michelle has a demonstrated track record linking success between client needs to effective sales and marketing strategies within commercial real estate for over 11 years, with 4 years in Asia. In 2019, she achieved a 70% conversion of Colliers Asia's top strategic pursuits totaling beyond USD50m in appointed fees, a significant 75% increase since 2018. Clients include large developers, institutionals, MNC occupiers and corporate domestic and international companies across APAC.
Prior to Colliers, Michelle led sales, marketing and media advertising strategies for one of Australia’s largest property developers Stockland in the commercial property sector, and accommodation property management company Mantra Group (now Accor) in corporate sales and marketing, with additional experience within the financial and hospitality sectors.
She contributes at Colliers with a collaborative approach among all levels of stakeholders to develop, implement and communicate winning sales pitches whilst aligning with business priorities and goals. She is skilled in pitch management, client relationship management, sales strategy, project marketing, business development, B2B & B2C integrated marketing campaigns, digital marketing, advertising media sales, content writing, creative strategy and project management. She enjoys mentoring and training brokers and her own team to deliver ongoing growth results.
She has a passion for learning and recently completed her MBA with Distinction at Sydney Business School, UOW in Singapore.
Colliers Singapore MD's Award for Excellence in Leadership - 2017
Masters of Business Administration with Distinction, Sydney Business School (Singapore Campus)
Bachelor of Management, Maj. Marketing & Tourism, University of Technology (Sydney Campus)
Diploma of Business, Maj. Marketing, APM College of Business & Communication (Sydney Campus)
Digital Marketing & Digital Copywriting, ADMA (Sydney Campus)
Memberships & Involvements
Young Leader, ULI - Urban Land Institute, Singapore
Womens Leadership Initiative - Urban Land Institute, Singapore
One Wave (NPO) - Yoga Teacher Volunteering, Sydney
I am an experienced strategic pursuits professional with more than 10 years of experience working in professional services organisations. As part of Colliers' The Pursuit Strategy (TPS) team in Asia, I am involved with significant pursuits in major markets across Asia, working closely with multiple business lines to assess, track and convert their top pursuits. With a accountancy and finance background, I am adept with analysis and reporting, as well as process formulation and controls.
Before joining Colliers, I spent a decade with a Big 4 accounting firm, with a majority of my years there as a strategic pursuits manager, working on the firm's largest pursuits for priority accounts. Prior to that, I began my career in the same accounting firm as an auditor, serving a wide range of clients mainly from the real estate, technology, trading and construction sectors.
Senior Creative Manager
I’m working at Colliers International as a senior creative manager in The Pursuit Strategy Team (Asia). Our team does pitches for accounts and I also oversee the creative portion for the Marketing Campaign, working closely with third party vendors and in-house designers, making sure that we work within our budget while achieving quality work through Asia.
Over the years, I have tried my hand at different aspects of design communications, including advertising, digital, publication, retail spaces, experiences and event.
To further my passion, I have also accomplished a degree in marketing and advertising.
Armed with more than 10 years of design and advertising experience. I have been involved in many great and interesting projects such as Nestlé, Johnnie Walker, adidas, UOB, Heineken, Sony Ericsson, Audi, etc.
I’ve also acquired an excellent knowledge of the various software required in the trade. With my years of experience, I have managed the conceptualization, design, photo shoot and delivery of production, as well as managed third party vendor, agencies and contractors. One of the enjoyment is also helping the juniors excel in their design and working as a team.
Nurul Malik is a seasoned and dedicated marketing professional with expertise spanning across marketing communications, digital community management, content strategy and social media marketing. Having joined Colliers to manage the digital community and marketing efforts of the Singapore office, she currently leads the digital marketing and strategy for Asia.
In the last decade, Nurul has led the digital marketing and social media management efforts for leading brands across the hospitality, telecommunications and creative industries. Just prior to joining Colliers, Nurul was in a global creative agency leading the social media marketing efforts of one of the biggest financial services group in Southeast Asia.