Annabelle is a driven and dedicated marketing and communications professional with over 19 years of experience in both digital and traditional marketing. A positive and high energy team player, she excels in problem-solving with a creative flair and strongly believes in “talent wins the game, but teamwork and intelligence win the championship”.
At Colliers, she is heading the Marketing and Communications department. She leads creative, content, strategic response and media programmes across traditional and digital channels – from integrated campaign conceptualisation and development to launch.
Prior to joining Colliers, she had over nine years of experience in the real estate industry. she spent six years in JLL and, subsequently, three years in Arcadis at both local and regional level. Her not so short stint in the recruitment industry taught her some digital marketing fundamentals and she also learnt a lot from a people perspective which defintetly help when I tackle Internal Communication.
What makes her different? she has a very holistic approach when planning big projects and she is able to put very quickly puzzle pieces together and engage all the relevant parties at the right time. She is a Polyanna and only sees her glass half full !
I have been a mentor for the first class 2018 Proptech Accelerator Program.
I have a master in International Management specialised in Chinese market and Chinese language.
Senior Client Marketing Manager
Colleen is a collaborative, reliable and efficient professional with 14 years of diverse experience in marketing, sales and operations. A versatile team player with excellent organisational, interpersonal, listening and communication skills, Colleen is the Senior Client Marketing Manager at Colliers International.
Just prior to joining Colliers, Colleen was in a global entertainment company and led results-driven integrated marketing campaigns across traditional and digital channels – from content creation to social media advertising, public relations, partnerships and sponsorship. As an avid traveler and having worked across different markets in South East Asia, she understands and embraces nuances across borders, cultures and languages. With a dedication in putting the best work forward, Colleen is always on the lookout for ideas and finding solutions to situations.