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Moscow Skazka (Fairy-Tale) Managed by Colliers

The international consultancy Colliers International has taken up the management of Skazka SC within Rasskazovka transfer hub near the eponymous subway station on Borovskoye highway in New Moscow.

Skazka SC (GBA=38,600 sq. m; GLA=18,500 sq. m) is located in the midst of robust residential development in New Moscow as a part of the transfer hub Rasskazovka that comprises a metro station, park-and-ride facilities, overland public transport stops, residential buildings and social amenities sharing the same landscaped territory. The project’s anchor tenants include Perekriostok, L’Etoile, DNS, housekeeping goods store Poryadok, dancing school, Kari, Dochki-Synochki, Kinograd multiplex, and others. The grand opening is scheduled for 2021, with the occupancy of retail space exceeding 80%.

Colliers International was earlier in charge of Skazka SC’s conceptual development; it has also been the project’s exclusive broker and now it has assumed the integrated management function, including rental relations, marketing and facility management. Across Russia the Company manages more than 1m sq. m of property.

Anna Nikandrova, Partner Colliers International: “It’s a great honor for us to be selected as Skazka SC’s management company. This is a rare and very appropriate collaboration case study, whereby the team of Colliers International first came up with the project’s conceptual development, then brought it to fruition as the broker, and finally acquired a new status as its steward. Our challenge is not only to prepare this shopping center for opening, ensuring a high occupancy rate, but also to make sure the planned yield is reached during its routine operation following the inauguration.”

Says Aleksey Ovsyannikov, Deputy Director General, Specialised Developer of Transfer Hub Rasskazovka: “A development project that comprises both Skazka SC and a 240,000sqm residential scheme named Gorodskie Istorii (“urban stories”) is being realized within the transfer hub Rasskazovka. Skazka boasts an ideal location: near a subway station in the heart of a rapidly developing residential cluster in New Moscow. The opening of all elements within the transfer hub Rasskazovka will enable the creation of maximally comfortable infrastructure both for residents of the new housing estate and for the entire community.”

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Anna Nikandrova



In 2004-2006 I worked at Colliers being involved in the major projects such as Grand Canyon. In 2006 I have joined Jones Lang LaSalle. Being responsible for the project marketing and leasing, I was the main broker of the SEC Gallery project (St. Petersburg) where more than 100 transactions were closed with my participation. In addition, I participated in Leto shopping center project and coordinated the Piterland project.

In May of 2011 I continued the career at Colliers and expanded the company’s portfolio with new projects. I have built one of the greatest retail team on the Russian market. I also personally closed about 500 deals as a broker.

Since 2013 I am in charge of Retail Real Estate Departments in Moscow and St. Petersburg. My expertise includes retail property contracts, concept development and leasing shopping centers, cooperation with major international and federal tenants and developers.

Currently, I am managing the following key projects:

·         Moscow: Vegas City & Vegas Kuntzevo, Sphera Mall (Obuhovo), Arena Park

·         St. Peterburg: Pearl Plaza, Stockmann Nevsky Center, Europolis, London Mall, Hollywood.

·         Region: Arkhangelsk city-SEC Titan Arena, Murmansk city- SEC Murmansk Mall & SEC Severnoe Nagornoe, Petrozavodsk city –SEC Lotus Plaza, Irkutsk city – SEC Silver Mall, Tomsk city–Izumrudniy Gorod, Pavlovskiy Pasad – Pavlovskiy Passazh, Minsk city – Palazzo Mall.





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Marat Muradyan

Regional PR Director | Marketing & PR Department


2016 - up to now: 

PR Director

Colliers in Russia

November 2013 – July 2015

Head of External relations Department

Blackwood Real Estate

January 2013 – November 2013

Deputy Head of PR Department

FSK Leader Ltd.

May 2011 – January 2013

Head of PR Department


March 2010-May 2011

Head of PR Department

Impress Media, Marketing

August 2005 till September 2007

Secretary General/CEO

National Youth Council of Armenia

July 2005 till August 2007

PR specialist

OSCE office in Yerevan

June 2003 till May 2005

Programme Manager

YMCA Armenia

November 1999 till June 2000


Radio Liberty, Yerevan

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Julia Pogorelova

Deputy Public Relations Director | Marketing & PR Department


2015 – at present. PR manager. Colliers International

2006 – 2012. Publishing House «Kommersant», magazine «Dengi», financial correspondent

2012-2014. Gazeta. Ru, business correspondent

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