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MAPIC 2014: Colliers International Supports Russian Breakfast in Cannes

Colliers International is a partner of the 21st Russian Breakfast at MAPIC 2014, the international exhibition of retail properties and retail chains to be held in Cannes November 19-21. The main focus of the Russian Breakfast this year is “The Shopping Centre and the City: The New Synergy. How to use modern urban technologies in development and retail?” The discussion will be moderated by Anna Nikandrova, Regional Director of the Retail Department of Colliers International Russia, and Maxim Vaynberg, Executive Director of Adamas.
The Russian Breakfast is the main event dedicated to the Russian retail real estate market in Cannes. The event is traditionally held in the Salon Croisette at the Majestic Hotel on November 20 and it will bring together more than 350 developers, retailers, consultants and other participants of the real estate market to discuss pressing issues facing various segments of the Russian retail market and propose possible solutions for these problems.

During the meeting the leading retail property market players will discuss such pressing issues for the sector as new instruments for urban development and the role of shopping centres in the formation of mass consumer culture, why retail centres should fulfil a sociocultural function and which instruments can be used to fulfil this function, unique features of retail properties in Russia’s regions with regard to consumer preferences, use of infrastructure to attract visitors to shopping centres, and more.

The key speakers of the session include: Andrei Kolokolnikov, Vice President, Morgan Stanley; Elhan Kerimli, General Director, Essence Development; Alexei Chinaliev, First Vice President for Commercial Management, TPS Nedvizhimost; Dmitry Netkach, Managing Partner, Watcom Shop Mechanics; Professor Simon Kordonsky, Russian academic and public figure; Sergei Sabanov, CEO, DARS Development; Serge Khavessian, CEO, SkallianS SAS; and others.

Anna Nikandrova, Regional Director of the Retail Department, Colliers International Russia: “As competition increases between properties, the owners of shopping centres are forced to constantly come up with something new in order to maintain a high level of customer traffic and attract new visitors. Today a retail and entertainment centre is not simply a place to make purchases but also to a large degree a social space. In addition to shopping, in modern malls you can go to an aquarium or perhaps spend time at a museum or aqua park, experience amusement rides, and much more. These centres are hosting an increasingly diverse array of supplemental events, from exhibitions to concerts by pop stars. So conceptual shopping centres fulfil an important social function in the development of cities and create conditions which facilitate social interaction among local residents.”