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Idea Supermarket to Appear in Northeast Moscow

In December 2013 a new Idea supermarket (operated by the retailer Intertorg) will be opening at a 1000-sqm retail space at Izumrudnaya Street 4 in Moscow. The international consulting firm Colliers International consulted on the lease of the premises.
Idea supermarkets are operating in Moscow and St. Petersburg. The Idea brand belongs to the retail operator Intertorg, which was created in St. Petersburg in 2004. The company has been expanding its geographical presence and is increasingly opening stores outside Northwest Russia, including in Moscow and the surrounding region. The new stores and supermarkets cover a range formats, offering a wide selection of food products and other basic consumer goods. 

Today Intertorg is developing its own grocery chains under the 7Ya SemYa and Idea brands, and it also has a franchising agreement with the Dutch international retailer Spar for Russia’s Northwest Federal District. As of the beginning of 2013, Intertorg operated more than 300 stores of various formats in Moscow, St. Petersburg, the Leningrad region and Karelia. According to the newspaper Kommersant, Intertorg is among Russia’s top 30 retailers based on 2012 results.

Ekaterina Podlesnykh, Head of Street Retail, Retail Property Department, Colliers International Russia, commented: “The leased premises are situated on the first floor of a residential complex in a bedroom district of the city where there are already a rather large number of grocery stores. Despite the high level of competition, the new store will be in high demand thanks to its location in an area where there is a high concentration of residential buildings and in close proximity to the Krasnaya Strela Stadium and Babushkinsky Park.” 

Stanislav Leonov, Deputy Director of TD Intertorg LLC: “The experts of Colliers International selected in a very short amount of time the right premises for us. The space is practically a perfect match across all the criteria for a major grocery store.”