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New Dixy supermarket to open near Molodezhnaya area

Dixy Group, a leading retailer specializing in neighborhood supermarkets, is expanding its presence in the Moscow region. The company will be opening its second supermarket near the Molodezhnaya Metro Station at Molodogvardeiskaya Street 45. The international real estate consultancy Colliers International acted as consultant of the lease deal.
The site of the new Dixy store, which is situated on the first floor of a residential building and covers 400 sqm, is ideal for the neighborhood supermarket format. On the one hand, it is a convenient and readily accessible location for residents of the district. One the other hand, Molodogvardeiskaya Street is one of the busiest arterials in district, which will means the store will be supported by additional consumer demand from passing traffic. The term of the lease agreement is 7 years. On average the floor space of stores of this format do not exceed 300-350 sqm. 

Ekaterina Podlesnykh, Head of Street Retail Group, Colliers International Russia, commented: “We understand that far from all premises are suitable for the neighborhood retailer format. The main criteria for such a convenience store is to be situated near a vibrant residential neighborhood with a relatively low level of saturation of local grocery retail space. Thus this premise on the first floor of a residential building fully corresponds to the needs of the tenant.”
Dixy opened its first store in Moscow in March 1999. The retailer’s core concept is to provide high-quality products and a diverse assortment of goods at affordable prices. Today there are a total of 313 Dixy-branded stores in the Moscow region and the number for all of Russia has now reached 1650. 

Dixy stores can be found in three of Russia’s federal districts – the Central, Northwest and Urals districts – with the largest concentration of stores located in Moscow and the surrounding region, St. Petersburg and its suburbs, as well as the Kaliningrad region. This geographical spread allows Dixy to cover more than one-half of the retail market for food and everyday products in the Russian Federation.

Dixy is a part of Mercury Group, whose consolidated revenues in 2012 exceeded $15 billion. In May 2007 Dixy raised $360 million in its IPO on RTS and MICEX.